Instagram Explore Survey: New Features Could Lead to New Users

Mobile photo sharing platform Instagram recently made some updates to its Explore tab in an effort to make it easier for people to find posts about events and major news items in real time. The change could potentially change the way some people use Instagram, or potentially even convince some new users to join. What do people think about the new Instagram Explore features?

instagram explore

Instagam Users

In Ask Your Target Market’s latest survey, 31% of respondents said they currently have an Instagram account. Of those respondents, 53% said they often browse photos and videos from users they don’t already follow on the platform. However, just 45% said they often use the Instagram Explore tab to do so.

Instagram Explore

While 45% of respondents said they usually find the content in the Instagram Explore tab to be relevant to their interests, the platform hasn’t always been known as a great source for news and other information. However, it seems that some have used it for that purpose even before the latest update. 47% of Instagram users said they use the platform to keep up with news and live events.

Potential Users

The changes to the Explore tab might even have an impact beyond Instagram’s current user base. Of those who don’t currently use Instagram, 20% said they would be likely to sign up if they could use the platform to more easily keep track of news and other live events in real time.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Adieu Instagram from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.