Kickstarter Survey: Past Donors More Likely to Donate Again

Popular crowdfunding platform Kickstarter announced a major milestone this week, by successfully funding 100,000 projects. Through the last several years, Kickstarter has made a name for itself as one of the biggest names in crowdfunding. So how many people have used the platform and others like it to support small projects and startups? And how many are likely to do so in the future?


Kickstarter Users

In Ask Your Target Market’s latest survey, 6% of respondents said that they have donated to many different projects or startups on Kickstarter or similar crowdfunding platforms. 11% said they’ve donated once or twice. And 83% have never made crowdfunding donations. On the other side, 8% of respondents said they’ve used Kickstarter or similar sites to fund their own startups or projects.

Crowdfunding Sites

Kickstarter still appears to be the king of crowdfunding, with 61% of those who have donated to projects saying that they’ve used Kickstarter to show their support. 54% said they’ve donated to projects on Gofundme. 28% have used Indiegogo. And just 3% have used other crowdfunding platforms.

More specifically, 42% of donors said that they’ve helped to fund entertainment related crowdfunding projects. 34% have donated to tech projects. Another 34% have donated to arts related projects. 33% have donated to food related projects. 28% have made donations to games. And 18% have donated to other types of crowdfunding projects, such as personal or charitable causes.

Future Users

Looking forward, 23% of respondents said that they would be likely to donate to crowdfunding projects in the future. 43% said they would be unlikely to donate to any future crowdfunding projects. And 34% were neutral or undecided. Those who have already donated to projects were 45% more likely to be open to donating to more projects in the future.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Yancey Strickler, co-founder of Kickstarter from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 17 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.