Kindle Oasis Survey: Current Owners More Likely to Buy New Model

Amazon recently announced the release of a new Kindle ereader called the Kindle Oasis. The new device is smaller and thinner, but more expensive than previous Kindle models, which could potentially attract a whole new set of ereader users who want a compact option. Or it could even appeal to those who already have full sized ereaders and just want a more compact version. So how many are interested in the new Kindle Oasis, and in ereaders in general?

kindle oasis


In Ask Your Target Market’s latest survey, 25% of respondents said they currently own an ereader. Kindle was the most popular type of ereader mentioned. The Paperwhite and Fire devices were mentioned specifically. Others brands include Samsung, LG, Adobe, Google and Barnes and Noble. Of those who don’t currently own an ereader, 15% said they would be likely to purchase one in the next few years.

User Satisfaction

Of those who do currently own an ereader, 88% said that they are satisfied with the size of their device. 80% are at least somewhat satisfied with the price. 86% are satisfied with the ease of use and readability of their device. And 80% said they are satisfied with battery life.

Kindle Oasis

More specifically, 24% of those who already own an ereader said they would be at least somewhat likely to purchase a smaller ereader at some point in the future. And 22% of those who don’t currently own an ereader said that they would be more likely to purchase one in the coming years if they could get a smaller model than what’s currently out there.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Kindle from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 19 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.