It’s National Library Week, a time dedicated to appreciating all that public libraries do for their local communities. While libraries are traditionally known for their supply of books, they also provide other rental services, internet access and even special events. So how many people visit their local libraries regularly? And what locations appreciate their libraries the most?
In Ask Your Target Market’s latest survey, 3% of respondents said that they visit libraries pretty much every day. 8% do so a few times per week. 7% go to libraries about once per week. 13% do so at least once per month. Another 13% visit them a few times per year. 24% said they rarely ever visit local libraries. And 32% never do.
Of course, there are libraries in communities across the U.S. But they tend to be more popular in some cities and states than in others. California and Florida were named as the most popular states for library goers. Illinois, New York, Colorado, Ohio, Texas, Michigan Georgia and Virginia were also popular among respondents who visit their local libraries.
There are also plenty of different reasons for why people might choose to visit their local libraries. However, book rentals are still the most popular; 65% of library patrons said they go to libraries to check out books. 36% go to libraries to use the internet or computers. 30% said they go to rent movies. 14% use or rent periodicals. 13% go to special events at libraries. 12% rent audio. And 7% use libraries for other purposes, such as copy, fax and a space to do homework.
In general, 74% of respondents agreed that libraries are important for communities. Just 8% said that they don’t think libraries are important. And 18% were neutral or undecided. Even those who don’t ever visit libraries themselves seem to think they’re beneficial; 55% agreed that libraries are important for communities.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 2 via AYTM’s online survey panel.