The concept of livestreaming has been around for awhile. But platforms like Periscope and Facebook Live, which let individual users broadcast and watch streams from all over the world, are still gaining traction. In fact, one of the first apps to gain some attention for its livestreaming abilities, Meerkat, just shut down its livestreaming service to focus more on a video platform. So is livestreaming a trend that only a few are interested in? Or is it likely to continue gaining popularity with a wider audience?
In Ask Your Target Market’s latest survey, 7% of respondents said that they regularly use livestreaming platforms like Periscope or Facebook Live to broadcast their own content. And another 13% have done their own livestreaming broadcasts at least once in the past. However, a slightly higher number have used livestreaming platforms to watch content. 10% said they watch live video streams regularly. And 28% have done so at least once.
Though it’s relatively new, Facebook Live is already the most popular platform for people to view live video streams; 59% said they have watched content on Facebook Live. 29% have used Periscope. 8% have used Meerkat. And 25% have used other platforms such as Twitch, YouTube and Google Hangouts.
Of those who have watched live video streams, 89% have watched content from brands at least once. In fact, 8% said that they’ve only watched live streams from brands. 13% watch this type of content most of the time. 24% do so about half the time. 43% rarely watch content from brands. And 11% never do. Some of the brands that respondents have watched live streams from include Nike, Samsung, Redbull and Toyota.
In the near future, it seems that livestreaming use isn’t likely to increase by much. 19% of respondents said they would be likely to broadcast their own live streams at some point in the future. And 32% said they would be likely to watch livestreaming content in the future. Males were slightly more likely than females to be interested in both broadcasting and watching live streams. And respondents under 25 were significantly more likely to be interested in livestreaming.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 23 via AYTM’s online survey panel.