The annual March Madness college basketball tournament is currently underway. The popular tournament draws plenty of viewers. And some even get involved by creating their own brackets to predict the winners of all the various games, though some of those predictions have already faced major upsets. So how many people are paying attention to this year’s tournament?
In Ask Your Target Market’s latest survey, 27% of respondents said that they are likely to watch at least some of this year’s March Madness tournament. 59% said they are unlikely to watch. And 14% are neutral or undecided at this point.
More specifically, 6% of respondents said that they’ve filled out multiple March Madness brackets this year. 11% have filled out just one. And 83% haven’t filled out any. However, 32% have filled out March Madness brackets at least once in the past. Of those who filled out March Madness brackets this year, Kansas, Duke, Michigan State, North Carolina, Virginia and Syracuse were the most popular teams picked to win it all.
Overall, just 8% of respondents said that they often watch college basketball games aside from March Madness. 17% said they sometimes watch college basketball. 22% rarely ever watch. And 53% never do. Not surprisingly, those who watch college basketball at least sometimes were 44% more likely to be interested in watching March Madness games.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 20 via AYTM’s online survey panel.