Midterm Elections Survey: More People Tend to Vote in Presidential Elections

People around the country are heading to the polls today to cast their votes in this year’s midterm elections. In general, midterm elections aren’t usually as well attended as presidential elections. So how many are planning to vote in this election? And do people think that midterm and local elections are as important as presidential elections?

midterm elections

Midterm Elections

In Ask Your Target Market’s latest survey, 16% of respondents said that they already participated in early voting for this year’s midterm election. 36% said they definitely plan to vote today. 15% said they might vote in the midterm election. And 33% said they do not plan to vote in this election.

Election Turnout

In general, 35% said they always vote in midterm elections. 32% said they sometimes vote in midterm elections. 29% never vote in midterm elections. And 4% said they have never been eligible to vote in a midterm election before this year.

On the other hand, 56% of respondents said they always vote in presidential elections. 19% said they sometimes vote in presidential elections. And 21% said they never vote in them. 4% have never been eligible to vote in a presidential election before.

Election Importance

But even though more people tend to vote in presidential elections, 58% of respondents agree that midterm and local elections are just as important as presidential elections. 19% actually think that local and midterm elections are more important than presidential elections. Just 5% think they are less important. And 2% think they are not important at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: I’m Voting Today from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 3 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.