Mobile Advertising revenue has skyrocketed over the last year. The amount of people who carry smartphones and other mobile devices has also been on the rise. So how many of these mobile consumers have come across mobile ads? What do they think of them, and how effective can they be?
In Ask Your Target Market’s latest survey, 90% of mobile users said they carry a smartphone or cell phone with internet access. 42% said they own a tablet. 41% said they own an iPod or Mp3 player with internet access. And 8% said they own other types of mobile devices.
Overall, 34% of mobile consumers said they often come across ads on their mobile devices, either within apps or their mobile browser. 37% said that they sometimes come across these types of ads. 18% said they rarely come across mobile advertising. And just 11% of mobile users said that they never notice advertisements in their apps or browsers. In a February 2012 survey, just 70% of mobile users said they had noticed ads on their mobile devices.
In general, just 14% of those respondents said they like mobile ads. 27% said they don’t like mobile ads. And 59% of mobile users said they don’t really pay attention to mobile ads.
Just 6% of mobile consumers said that they often click on mobile ads. 16% said they sometimes click on mobile ads. 31% said they rarely do. And 47% of mobile consumers said that they have never clicked on mobile ads.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 16 via AYTM’s online survey panel.