Mobile Shopping Survey: Almost Half Have Made Purchases Using Mobile Devices

There are mobile apps available for just about everything. Even within the shopping category, there are apps for coupons, browsing, making purchases, and receiving updates about local deals. How many consumers actually take advantage of these apps? And how many have used their phones for shopping purposes?

mobile shopping

Mobile Shopping

In Ask Your Target Market’s latest survey, just 9% of mobile consumers said that they often use their phone or mobile device to purchase products online. 27% said they sometimes use their mobile devices to make purchases. 19% said they rarely make mobile purchases. And 45% said that they have never used their mobile devices to make purchases online.

On the other hand, 22% of mobile users said that they often use their phones or mobile devices to compare prices or search for deals. 36% said they sometimes use their mobile devices for those purposes. 15% said they rarely use their mobile devices to compare prices and look for deals. And 28% said they never do.

Shopping Apps

The most popular type of shopping app for respondents was apps that are made for specific stores, with 34% saying they have downloaded that type of app. 26% said they have apps to help them locate stores or deals in their area. Another 26% said they have coupon apps. 23% said they have daily deals apps. And 10% said they have other types of shopping apps, such as barcode scanners and price comparison apps. So even though more consumers have used their phones to compare prices than to actually make purchases, apps that allow for online purchases are more popular than those that allow users to compare prices between multiple stores.

Scanning Codes

Scanning QR codes is another way for mobile users to compare prices and shop using their mobile devices, but the practice is still not very widely used. 17% of mobile consumers said they have used QR codes many times. 30% said they have used them just once or twice. And 53% said they have never used QR codes.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Shop blog – QR code, Osaka from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 29 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.