Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day is just around the corner. And that means that people around the country are already preparing by purchasing gifts, planning parties or making dinner reservations to say thank you to and celebrate mothers. So how many are likely to celebrate Mother’s Day in some way this year? And how are they likely to celebrate the holiday?

mothers day

Mother’s Day

In Ask Your Target Market’s latest survey, 50% of respondents said that they are likely to buy gifts for their moms, grandmas or other relatives this Mother’s Day. Of those respondents, 57% said that they plan on purchasing Mother’s Day cards. 50% said that they’re likely to buy flowers. 29% plan on buying some sort of food items. 22% are likely to purchase home items as gifts. 18% are likely to give clothing or accessories. 9% plan to buy books or other types of entertainment. Another 9% plan to buy tech items or gadgets. 9% have other types of gifts in mind, such as gift cards. And 16% are still undecided.

Popular Gifts

When it comes to making those gift purchases, 42% said that Mother’s Day sales or promotions are at least somewhat likely to impact their buying decisions. And the most popular stores where respondents plan on doing their Mother’s Day shopping include Walmart, Amazon, Target, Macy’s the Hallmark Store, Kohl’s and various florists and flower shops.

Other Celebrations

However, buying gifts isn’t the only way for people to celebrate Mother’s Day. 36% of overall respondents said that they are likely to go out to eat in honor of Mother’s Day this year. 9% have travel plans. 6% plan to either host or attend a party. 5% plan to make or exchange homemade gifts. Another 5% plan to attend other types of events. And 8% have other plans such as simiply visiting or calling their moms.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Mother’s Day card front from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 2 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.