Movember is becoming an increasingly popular movement during the month of November each year. The foundation behind Movember encourages people to spread awareness and raise funds for men’s health issues. For some men, this means growing mustaches throughout the month to get people talking. But the foundation has also started a month-long fitness challenge to help others get involved as well. So what do people think about Movember? And how many are likely to participate?
In Ask Your Target Market’s latest survey, 5% of respondents said they are participating in Movember this year. Another 4% said they have participated in the past. 16% haven’t participated but know what it is. 13% have at least heard of Movember. And 63% said they’ve never heard of it.
Overall, 41% of respondents agreed that Movember seems like an effective way to raise awareness and funds for men’s health issues. 21% said they don’t think it seems like a very effective method for accomplishing those goals. And 38% were neutral or undecided.
Looking forward, 20% of respondents said that they would be likely to participate in Movember in the future. 51% said they would be unlikely to do so. And 29% were neutral or undecided. Those who said they would be likely to participate were more likely than the overall survey panel to have already participated in Movember at some point.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 4 via AYTM’s online survey panel.