Net neutrality is the idea that internet service providers should treat all data and traffic online equally rather than charging extra or blocking certain high-bandwidth sites or services. A federal appeals court recently struck down the existing net neutrality rules that the FCC had in place, and there’s still much debate going on over what the rules should be. What do internet users think about the idea of net neutrality?
In Ask Your Target Market’s latest survey, the majority of respondents said that they use popular high-bandwidth services that could potentially be impacted if the rules surrounded net neutrality are changed for good. 41% of respondents said they use video streaming services like Netflix. 33% said they use music streaming services like Pandora. And 23% said they use video or audio chat services such as Skype.
So what if the way internet providers deliver these services is changed? 49% of respondents said that they would switch to a different internet service provider if theirs started blocking, slowing down, or charging extra for high-bandwidth services such as Netflix or Skype. 39% said they would at least complain to their service provider. 22% said they would complain about their provider publicly on social media. 14% would complain to Congress or the FCC. 11% said they would drop their internet service altogether. And 19% said they would do nothing.
Net Neutrality Awareness
The rules surrounding net neutrality are a hot topic in Washington, but it’s not necessarily something that most everyday consumers follow closely. Just 19% of respondents said that they know about the current rules of net neutrality and the debate surrounding it. 31% said they have heard of net neutrality, but don’t know much about it. And 50% of respondents said they are not aware of net neutrality and the debate surrounding it in Washington.
But in general, just 10% of respondents said they think that internet service providers should be able to block, slow down, or charge extra for high-bandwidth service. 76% said they do not think internet service providers should be able to differentiate between high-bandwidth services and other online data. And 15% were undecided.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 3 via AYTM’s online survey panel.