New Year’s Eve Survey: Few Celebrating This Year Compared With Past Years

New Year’s Eve is a popular holiday for people who enjoy looking back on the past year and beginning a new chapter the following day on New Year’s Day. But there are many different ways people choose to celebrate these holidays. What are the most popular celebrations this year compared with previous years?

new year's eve

New Year’s Eve

In Ask Your Target Market’s latest survey, 32% of respondents said they definitely plan to celebrate New Year’s Eve this year. 49% said they definitely don’t plan to celebrate New Year’s Eve this year. And 20% are undecided. In a December 2011 survey, 70% of respondents said that they celebrate New Year’s Eve at least sometimes.

In general, 21% of respondents said that they always celebrate New Year’s Eve. 50% said they have celebrated many times. 20% said they’ve just celebrated New Year’s Eve once or twice. And 10% of respondents said they have never celebrated New Year’s Eve before.


The most popular activity for New Year’s Eve this year is attending parties with friends and family at their homes. 29% said they will watch the ball drop in NYC or on TV. 25% said they will host parties at their own homes. 17% said they will go to a large, organized gathering in a public place. 12% will go out to a bar or restaurant. 9% said they will watch other types of New Year’s Eve specials on TV. And 10% said they will do other things to celebrate, such as go to the movies or stay in with immediate family. In the December 2011 survey, 22% said they would go to a party with friends and family, and 30% said they would have a low key celebration at home or with close family.

New Year’s Day

After New Year’s Eve, many will also celebrate the start of a new year with some more low-key activities. 25% said they definitely plan to do something to celebrate New Year’s Day this year. 53% said they do not plan to celebrate New Year’s Day. And 23% are still undecided. Those who celebrate New Year’s Eve were 44% more likely to also celebrate New Year’s Day.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: New Year’s Eve from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.