New Year’s Resolution Survey: Most Have Set Goals in the Past

A new year usually means new goals for many Americans. New year’s resolutions are a popular way for many people to try and better themselves over the course of a year, but how many actually hold true to what they say they’ll do? And how many have given up on new year’s resolutions altogether?

new year's resolutions


In Ask Your Target Market’s latest survey, 27% of respondents said they make resolutions usually every year. 53% said they have made them in the past, but don’t do it every year. And 20% of respondents have never made a new year’s resolution. This year, 48% have made a resolution, and 53% have not.

Keeping Up

Of the 80% of respondents who have made resolutions, 10% said they always keep them. 33% said they have kept some of them and let some go. 43% said they rarely keep them, but have once or twice. And 15% said they have never kept a new year’s resolution.

Types of Goals

This year, those who made resolutions made a wide variety of goals. 62% said their resolution is diet related, 55% said their resolution is exercise related, 38% said their resolution deals with getting rid of bad habits, 35% said their resolution deals with forming good habits, 26% said their resolution is work related, 12% said their resolution is school related, 52% said their resolution is personal life related, 20% said their resolution is hobby related, and 18% had a different type of resolution.

Whatever the type of goal, this time of year is one of the most popular times for people to set them. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: New Year’s Resolutions from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we?ll consider it for an upcoming survey post.

Results were collected on December 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.