At the beginning of each year, many people set goals or resolutions for the year ahead. These can range from diets to personal achievements to breaking bad habits. But not all who set these goals are able to keep them throughout the year. How many are going to set new year’s resolutions this year? And how many were able to keep their resolutions last year?
New Year’s Resolutions
In Ask Your Target Market’s latest survey, 25% of respondents said they have made multiple resolutions for 2014. 18% said they have made one new year’s resolution for 2014. 21% said they have not yet, but might still make a new year’s resolution. And 37% said they don’t plan to make a resolution for 2014.
Types of Resolutions
Resolutions can vary widely. Health related resolutions were the most popular this year; 63% said their new year’s resolutions are health related. 45% said they want to start good habits. 43% made resolutions dealing with their personal lives. 42% have resolutions that deal with their finances. 36% want to quit bad habits. 25% made hobby related resolutions. And 21% made resolutions that deal with their schooling or careers. In a December 2012 survey, health was also the most popular type of resolution, followed again by good habits and personal life.
There are also a number of different tools people can use to help them keep their resolutions or reach their goals. 46% of those who made new year’s resolutions said they will use websites to help them. 29% said they will use books to help keep their resolutions. 28% said they’ll use various products. 19% will use apps. 17% will use memberships or subscriptions. And 20% will use other helpers, such as a personal support system.
So how successful were last year’s resolutions? Just 13% said they made multiple resolutions for 2013. Another 13% said they set one resolution for 2013. 63% said they didn’t make any resolutions. And 12% were unsure if they had any resolutions last year. All but 10% of those who set resolutions last year also made resolutions for 2014.
31% of those who set resolutions for last year said they kept them throughout the whole year. 49% said they somewhat kept their new year’s resolutions last year. And 20% said they did not successfully keep their 2013 resolutions.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 31 via AYTM’s online survey panel.