News Apps Survey: Majority Read News on Their Mobile Devices

The news industry has changed drastically over the past several years. Online publications have been gaining popularity while traditional print publications have been losing readers. Now, mobile technology is stepping in, and news apps are becoming prevalent for many news outlets. How many readers use dedicated news apps? And do they use mobile technology to read news in any other ways?

news apps

Mobile News

In Ask Your Target Market’s latest survey, 35% of respondents said they currently own a smartphone. 8% own a tablet device. 7% own a different kind of mobile device with internet access. And 16% own multiple mobile devices with internet access. 34% said they don’t own any mobile devices with internet access.

Overall, 26% of mobile consumers said they often use their mobile devices to read news. 41% said they sometimes read news on their mobile devices. 17% said they rarely read news on their mobile devices. And 16% said they never do.

News Apps

Overall, 24% of mobile consumers said they have multiple dedicated news apps on their phone or mobile device. 17% have just one news app. And 59% don’t have any. Those with multiple different mobile devices were 5% more likely to have dedicated news apps. And respondents under 35 were 4% more likely to have multiple news apps.

Other Formats

But dedicated apps aren’t the only way for readers to get mobile news. 41% said they use their mobile browser to read news. 34% use social media to get news updates. 15% get news updates via text message. And 5% get mobile news in other ways, such as push notifications and email.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: NewsLoop – iPad App Launch Event from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 16 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.