Nutrition Survey: Most Would Like to Improve Eating Habits

March is National Nutrition Month, a designation aimed at educating people about the importance of having good personal nutrition. Though Americans seem to be more health and image conscious than ever, there are also so many different stores and restaurants selling large and unhealthy food options. So just how satisfied are people with their healthy food options and with their own personal nutrition?



In Ask Your Target Market’s latest survey, 83% of respondents agree that having good nutrition is important. But just 49% of respondents said they have a generally healthy diet. And even those who mainly eat well still see room for improvement; 72% of respondents said that they would like to improve their nutrition and eating habits.

Food Options

For those who want to have good nutrition, it seems that cooking food at home is the best way to go. 77% said they are at least somewhat satisfied with the healthy food options sold at their local grocery stores. But just 54% said they are satisfied with the healthy food options at their local restaurants. And even fewer people, just 33%, said they are satisfied with the healthy options at fast food restaurants.


There are also a few different schools of thought when it comes to actual diets. Some people seem to get better results when following a strict diet plan, while others prefer just improving their eating habits in general. Currently, just 3% of respondents said they’re using an official diet plan. 21% said they’ve tried multiple diet plans in the past. And 13% said they’ve just tried one official diet.

Overall, just 4% of respondents think that official diet plans are always more effective than just generally eating healthier. 19% think that diet plans are usually more effective. 54% were neutral or had no opinion. 16% think that generally eating healthier is more effective than using official diet plans. And 8% think that diet plans are never more effective than just eating healthier in general.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Coqui the Chef Nutrition Workshop Building Healthy Habits from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.