In today’s online culture, many Americans make a habit of sharing information with others through social networking and other websites. Some users are comfortable sharing personal information with their network, and others would prefer to keep that information private. How many US consumers share this type of information, and how many think there are too many personal posts shared online?
In Ask Your Target Market’s latest survey, just 16% of respondents said they have never made a post online. 11% said they have posted information once or twice in the past. 32% said they sometimes create posts. And 41% said they post online often, either through social media, blogs, comments, or similar formats.
12% of online posters said they often share personal information in their posts. 39% said they share personal information sometimes. 19% said they have shared personal information once or twice, but not very often. And 30% of posters said they never include personal information in their posts.
35% of those who have shared personal information said they have regretted sharing some of that information. And 23% of respondents said that a friend or family member has shared personal information about them that they wished to keep private. Respondents under 35 were slightly more likely to share personal information online, but much more likely to regret posts and to have private information shared by someone else.
Overall, 81% of respondents said they think people share too much personal information online. 9% said they don’t think people share too much, and 10% had no opinion on the matter. Respondents over 45 and females were more likely to think too much personal information is shared online.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 15 via AYTM’s online survey panel.