Organic Food Survey: Majority Have Been Deterred by Price

Organic food has become more popular in recent years, thanks to growing concerns about health and the environment. But some shoppers still shy away from organic options because of the sometimes increased price that goes along with them. So how many people are interested in organic food and how many actually eat it regularly?

organic food

Organic Food

In Ask Your Target Market’s latest survey, just 4% of respondents said they always eat organic food. 17% said they often eat organic food. 46% said they eat organic food sometimes. And 34% said they never eat organic food. Those numbers have increased slightly since a July 2012 survey, when 3% said they always chose organic options, and 11% often chose organic options.

Of those who eat organic food at least sometimes, 70% said they choose to do so because they feel organic food is healthier. 36% said they eat organic food because it’s better for the environment. 17% said they just like organic food more than other options. And 11% said they choose to eat organic food for other reasons, such as finding items on sale.


In general, 55% of respondents said that they always find organic options to be more expensive than regular food. 43% said they think organic food is sometimes more expensive. And just 2% don’t think organic food is ever more expensive than other options. More specifically, 76% of respondents said that price has deterred them from buying organic food at some point.

Eco Products

Aside from organic food, there are plenty of other environmentally conscious products available for purchase. But just 3% said they always try to buy eco-friendly products. 21% said they often buy eco-friendly products aside from food. 51% said they sometimes buy eco-friendly products. And 25% said they never buy eco-friendly products.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Organic Radishes from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.