Illegal Immigration Survey: American Economy Suffering

Illegal Immigration Survey: American Economy Suffering

The US Justice Department recently filed a lawsuit against Alabama to block a new law regarding illegal immigration. The law is set to go into effect next month, and is widely considered to be the toughest crackdown on illegal immigration in the country. Immigration reform has been a hot issue in Washington for years, but what does the public think?

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How to Brand – Part 2: Identify Brand Values

How to Brand – Part 2: Identify Brand Values

As you learned in Part 1 of the How to Brand series, the first step to branding is researching your market and consumers. Next, you need to identify your brand values, which starts with defining your unique value proposition. Read more

Debt Ceiling Survey: Americans Not Surprised By Deal

Debt Ceiling Survey: Americans Not Surprised By Deal

President Obama has now signed a deal to raise the US debt ceiling just in time to avoid a default on current debt. Congress voted to pass the plan, which came after weeks of non-stop debate between Democrats and Republicans about taxes, spending cuts, and the US deficit.

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Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1

Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1


One of the hardest challenges facing any marketing professional is picking a logo design to represent your brand. Whether you’re rebranding an existing company or launching a new one, picking a logo is a challenge. Very often, we expect our logo to do several things: Read more

Shark Week Survey: Some Americans Don’t Get the Hype

Shark Week Survey: Some Americans Don’t Get the Hype

This week, millions of Americans will gather around their TVs to witness the Discovery Channel’s annual celebration of the ocean’s scariest creatures: Shark Week.

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How to Brand – Part 1: Research the Market and Consumers

How to Brand – Part 1: Research the Market and Consumers

Before you can learn how to brand, you need to understand what a brand is. If you haven’t already read my 6-part What Is a Brand? series, follow the link to read it now. Read more

Nintendo 3DS Survey: Price Cut for Portable Gaming Device

Nintendo 3DS Survey: Price Cut for Portable Gaming Device

In March, gamers were buzzing about the new Nintendo 3DS, a portable gaming device that displayed 3D graphics without the need for 3D glasses. Now, just a few months later, Nintendo has lowered the price of the 3DS by $80 after posting about weak sales of the device.

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Top Global Green Brands of 2011 Revealed

Top Global Green Brands of 2011 Revealed

This week, Interbrand released its list of the best global green brands of 2011, and it’s a great example of well-executed research. In a time when greenwashing abounds and consumers actively seek to purchase environmentally-friendly brands that walk the walk and talk the talk, Interbrand’s study provides a perfect combination of brand performance and brand perception to deliver a list of the top global green brands. Read more

David Wu Survey: Political Sex Scandals Old News

David Wu Survey: Political Sex Scandals Old News

This week, US Rep. David Wu (D) of Oregon resigned after facing allegations of an “unwanted sexual encounter” with the 18-year-old daughter of a friend and political fundraiser. Unfortunately, this type of story is hardly scarce news for many Americans.

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Packaging Research: Testing Your Product Packaging with Online Research

Packaging Research: Testing Your Product Packaging with Online Research

Have you ever judged a book by its cover? Sure you have. When you’re looking at books, either in a store or online, the cover design, artwork, font choices and images all have an impact on your perception. Does this book look fresh or old? Does it look youthful or mature? Does it look trustworthy? Does it look valuable? Read more

Debt Ceiling Survey Results: Americans Split Along Party Lines

Debt Ceiling Survey Results: Americans Split Along Party Lines

The president and US lawmakers are desperately trying to reach a deal to raise the US debt ceiling and avoid defaulting on current US debt. Largely split along party lines, leaders have failed to reach an agreement thus far, which has caused some anxiety among everyday Americans.

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Amy Winehouse Survey Results: Star’s Death Fueled by Public

Amy Winehouse Survey Results: Star’s Death Fueled by Public

On Saturday, fans learned about the death of musician Amy Winehouse. Though her early death seemed to take the social media world by storm, her addictions and self-destructive tendencies left very few people surprised that the star died at such a young age.
In Ask Your Target Market’s latest survey, only 16.6% of respondents said they were surprised by the 27-year-old’s death, 20.3% were sad, and 67.7% said they were neither sad nor surprised.

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What Is a Brand? Part 5 – The Brand Persona

What Is a Brand? Part 5 – The Brand Persona

What is branding?In Part 4 of the What Is a Brand? series, you learn how to develop your brand persona. If you missed Part 1, Part 2, Part 3, or Part 4 of this series, follow the preceding links to catch up.
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Survey Respondents: How to Engage Them and Get Rock Solid Data

Survey Respondents: How to Engage Them and Get Rock Solid Data

When hosting a business conference or meeting, you have a specific goal or purpose for inviting each guest, but if all your guests are unhappy or bored, achieving your goal becomes difficult.  So what do you do?  Aside from bringing snacks, you try to keep them happy by staying on task and making your topics of conversation as engaging as possible. Read more

Borders Survey Results: Technology Played a Role in Bookstore’s Demise

Borders Survey Results: Technology Played a Role in Bookstore’s Demise

Last week, Borders announced that it will liquidate and shut down its 399 stores. After filing for bankruptcy in February, the chain continued to lose money and failed to find a solution to stay in business. Technology has played a large part in the bookseller’s financial woes. Between online retailers and e-readers, it’s becoming more difficult for brick-and-mortar stores like Borders to match prices and keep their customers coming back.

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What Is a Brand? Part 4 – Brand Expectations

What Is a Brand? Part 4 – Brand Expectations

Brand expectations are the topic for Part 4 of the What Is a Brand? series. If you missed Part 1, Part 2, or Part 3, follow the preceding links to read them. You’ll need to understand the information provided earlier in the series to fully benefit from Part 4.
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Consumer Testing Your Advertising for Better Conversions

Consumer Testing Your Advertising for Better Conversions

When you’re shopping for a new car, you’ll likely look it over pretty carefully in the showroom. You’ll test the seats and radio and admire the slick finish and that new-car smell. But would you actually buy it without taking it for a spin? Not likely. And the same is true for advertising. You need to take it for a test-drive before you buy it, and actually do a consumer test of your advertising concepts.
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Afghanistan Survey Results: Americans Angry Over Lost Tax Dollars

Afghanistan Survey Results: Americans Angry Over Lost Tax Dollars

A new report was released this week stating that a percentage of the money the US sends to Afghanistan is literally disappearing, possibly into the hands of insurgents, because of inconsistent Afghan cooperation, limited inter-agency communication, and insufficient funds and resources.

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What Is a Brand? Part 3 – Brand Perceptions

What Is a Brand? Part 3 – Brand Perceptions

Welcome to the What Is a Brand? series, where you will learn about building brand perceptions. If you missed Part 1 or Part 2, follow the preceding links to read them now.
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Foreclosure Survey: Housing Crisis Will Improve Slightly, Americans Say

Foreclosure Survey: Housing Crisis Will Improve Slightly, Americans Say

This year, foreclosure filings hit a record low since the end of 2007, before the housing crisis really took off. This sounds like great news, but don’t be fooled. Banks are overloaded with repossessed homes, causing processing delays and skewed foreclosure numbers. Basically, banks are repossessing less homes not because the housing crisis is subsiding, but because they don’t have the time and resources to repossess fast enough.

So since banks can’t produce a clear outlook on where America’s foreclosure crisis stands, Ask Your Target Market went right to its consumer panel to find out their thoughts.
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Consumer Testing: Marketing Messages & Brand Permissions

Consumer Testing: Marketing Messages & Brand Permissions

When creating a new marketing or branding strategy, testing some of the ideas with your target market is a great idea. The last risk we want to take is rolling out new marketing messages or brand promises without knowing whether or not they are likely to resonate with your target market.
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Casey Anthony Daily Survey Results: Americans Not Ready to Forgive

Casey Anthony Daily Survey Results: Americans Not Ready to Forgive

We hear it all the time: forgive and forget. We know it’s what we should do, but is it ever really that easy? Most people agree that forgiving others is difficult, especially in serious situations such as Casey Anthony’s acquittal in the murder trial of her daughter, Caylee.

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Brand Promise Failure – Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

Brand Promise Failure – Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

What do Rupert Murdoch, News Corp. Perez Hilton, and shaving cream pie have in common?

I bet you never thought you’d hear those 4 things in the same sentence. Read more

Carmageddon Survey Results: Los Angeles Averts Traffic Disaster

Carmageddon Survey Results: Los Angeles Averts Traffic Disaster

Over the past several weeks, Los Angeles residents have been quivering with fear over the prospect of “Carmageddon,” the 53-hour closing of the 405 Freeway, a main travel hub for the city. Images of gridlock, dangerous driving conditions, and widespread panic flashed through the minds of city officials and residents alike, many of whom ended up heeding the warnings to stay home rather than brave the roads in an attempt to find a Carmageddon detour.
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