Hurricane Irene Survey: Storm Not as Bad as Expected

Hurricane Irene Survey: Storm Not as Bad as Expected

Over the weekend, people up and down the east coast planned for the arrival of Hurricane Irene. Over 40 people have died as a result of the storm, many lost power for days, and quite a few areas are still flooded. That being said, many who experienced the storm are saying it wasn’t as bad as they thought it would be.

Read more

Matrix Questions in Online Surveys: Satisfying But Addictive

Matrix Questions in Online Surveys: Satisfying But Addictive

Online surveys can be designed with many different types of questions. Indeed, online survey platforms such as Ask Your Target Market give survey writers many different options beyond the basic “select one” from a list of answer options. One of the popular options is the so‑called matrix questions (which uses an interactive “sliders” interface in the AYTM platform). Read more

Online Dating Survey: Americans Split on Best Sites

Online Dating Survey: Americans Split on Best Sites

Online dating is a growing trend, but many still have not taken the leap. Each dating site claims to be responsible for many relationships, but how happy are online daters, really? And are there any sites better than the rest?

Read more

Branding the Right Way – Rebranding FedEx

Branding the Right Way – Rebranding FedEx

As a follow-up to my Rebranding Essentials series, I thought it would be a good time to focus on an example of a great rebranding initiative from a well-known company — FedEx. This is the first post in what will become an ongoing series of Branding the Right Way and Branding Gone Wrong posts that will highlight great branding efforts and those that failed. Each post will provide insight into how the branding was done and why as well as the response from consumers. There is something different to learn in each branding example! Read more

Obesity Survey: Americans Need to Do Their Part

Obesity Survey: Americans Need to Do Their Part

For years, health experts have been warning Americans about the growing obesity epidemic. Americans and people around the world are eating more and exercising less, and food companies are not as concerned about health as many think they should be. Some experts say that the government should enforce higher health standards, but do Americans support that idea?

Read more

Rebranding Essentials – Part 6: Measure, Research, and Tweak

Rebranding Essentials – Part 6: Measure, Research, and Tweak

rebrandingYou created your new brand identity and rolled out your rebranding to employees and consumers. Now what? That’s what Part 6 of the Rebranding Essentials series teaches you, but first, go back and read Part 1, Part 2, Part 3, Part 4, and Part 5, so Part 6 makes sense. Read more

Brand Promise Confusion – Is It a Water Company or an Oil Company?

Brand Promise Confusion – Is It a Water Company or an Oil Company?

As part of a company restructuring and subsequent rebranding initiative, a new logo debuted this summer for Ohio-based Marathon Oil Corporation. Given the tainted reputation of oil companies that was exacerbated by the BP oil spill in the Gulf of Mexico in 2010, the importance of creating a visual representation of an oil company’s brand promise is a challenging one. Consumers don’t trust oil companies and the anti-environment stigma that surrounds oil brands isn’t going to go away anytime soon. Read more

Steve Jobs Survey: Apple Will Continue to Succeed

Steve Jobs Survey: Apple Will Continue to Succeed

Steve Jobs, co-founder and CEO of Apple, announced his resignation. Tech enthusiasts around the world mourned the loss of Jobs as the company’s CEO, even though he has been appointed as the new chairman of the board. Will Apple continue to grow and succeed as a company without Jobs as the creative lead?

Read more

Consumer Behavior Research: A Question of Timing

Consumer Behavior Research: A Question of Timing

When designing online surveys to measure consumer behavior, we have to ask ourselves a fundamental question:  are we measuring the past or the future? And it’s an unfortunate fact of market research that consumers have a hard time reporting either accurately. But before you design that next online survey, think about it: which type of measurement will be most useful for your specific needs? Read more

Libya Survey: Americans Satisfied with Limited Role in Conflict

Libya Survey: Americans Satisfied with Limited Role in Conflict

Libyan rebels and loyalists of Moammar Gadhafi have been fighting in the streets of Tripoli for days. Rebels plan to overthrow the dictator and gain control of Libya, with some limited help from the US and other countries.

Read more

Effective Survey Design: How to Avoid Garbage In/Garbage Out

Effective Survey Design: How to Avoid Garbage In/Garbage Out

Creating an effective survey takes a lot of fine-tuning. If you’re a musician, even a great one, you cannot create great music if your instrument is out of tune. The same concept applies to surveys; not even the greatest market researcher can garner effective data with an ineffective, or out-of-tune instrument (in this case, your questionairre). To make sure your instrument is in-tune and your survey is effective, you need to make sure it is short, simple and professional.

Read more

Rebranding Essentials – Part 5: Create and Launch the New Brand Identity

Rebranding Essentials – Part 5: Create and Launch the New Brand Identity

rebrandingRebranding doesn’t begin or end with creating a new brand identity. However, it is an important part of the rebranding process. Once you’ve determined your rebranding goals, learned the steps of rebranding, done some rebranding research, and considered the rebranding mistakes that you don’t want to commit, it’s finally time to create and launch your new brand identity, messaging, image, position, and so on (depending on your rebranding goals). Read more

Virginia Earthquake Survey: Most Americans Not Affected

Virginia Earthquake Survey: Most Americans Not Affected

Yesterday, an earthquake centered in Virginia was felt by people up and down the east coast. Buildings were evacuated and flights were delayed; even a few people were injured, though no serious ones were reported. The 5.8 earthquake was the largest in Virginia’s history.

Read more

Social Media Survey: Regulation Not the Answer

Social Media Survey: Regulation Not the Answer

Social media sites such as Facebook and Twitter are used by millions around the world. The majority of people use these sites just to connect with friends and share information on a variety of topics. But lately, some people have been using these sites to organize illegal activities, such as a flash mob that recently robbed a 7-11 store in Maryland and the destructive riots in London last month. Some feel that social media use should be regulated so as to avoid these incidents, but others feel that would be a gross misuse of power.

Read more

Rebranding Essentials – Part 4: Rebranding Mistakes

Rebranding Essentials – Part 4: Rebranding Mistakes

Don’t move forward with your rebranding initiative without familiarizing yourself with the rebranding mistakes you need to avoid. First, go back and read Part 1Part 2, and Part 3 of the Rebranding Essentials series. Those posts will help put the mistakes listed below into better perspective so your rebranding is destined for success not failure. Read more

Jersey Shore Survey: Backwards Product Placement Not Worth It

Jersey Shore Survey: Backwards Product Placement Not Worth It

Product placement in movies and television has been a popular form of advertising for many years. Companies aim to convince the public to use a certain product, eat at a certain restaurant, or shop at a certain store by showing a familiar character doing so. Lately, retail clothing store Abercrombie and Fitch aimed to do the opposite by paying the cast of the reality show Jersey Shore NOT to wear its clothing. Will this deal help to repair Abercrombie’s image, or did the Jersey Shore cast even do any damage in the first place?

Read more

Rebranding Essentials – Part 3: Rebranding Research

Rebranding Essentials – Part 3: Rebranding Research

In Parts 1 and 2 of the Rebranding Essentials series, you learned about why rebrandings happen and the 10 steps of rebranding. You can follow the preceding links to read those posts now and catch up. Now, it’s time for Part 3 of the series which teaches you about the research you need to do before you can move forward to the creative process of rebranding. Read more

Smart Phone Survey: Most Americans Satisfied with Cell Phones

Smart Phone Survey: Most Americans Satisfied with Cell Phones

Every year, more and more Americans switch from basic cell phones to smart phones, which enable them to access the internet and email as well as a variety of third party apps. So how many Americans have already made the switch, and do they feel it was worth it?

Read more

Kim Kardashian Survey: Most Americans Not Excited About Wedding

Kim Kardashian Survey: Most Americans Not Excited About Wedding

Shortly after all the hype surrounding William and Kate’s royal wedding, American socialite and reality TV star Kim Kardashian announced that she too would be tying the knot with fiancé Kris Humphries. Paparazzi are already planning their attacks for the big day, but how many Americans are waiting anxiously to see coverage of the wedding?

Read more

Employee Feedback Surveys Can Yield Insights that Fall to the Bottom Line

Employee Feedback Surveys Can Yield Insights that Fall to the Bottom Line

When considering a target market for your survey project, the obvious choice is your customers or prospects, but there’s a group that’s often overlooked that might be very beneficial to your company – your own employees.

Read more

Rebranding Essentials – Part 2: Rebranding Steps

Rebranding Essentials – Part 2: Rebranding Steps

In Part 1 of the Rebranding Essentials series, you learned about why rebrandings happen. If you didn’t read that post to learn about the proactive and reactive reasons for rebranding, go and read it now. If you don’t know why you’re rebranding, you can’t effectively execute the rebranding steps discussed in this post. Read more

Kate Plus 8 Survey: Americans Not Upset About Cancellation

Kate Plus 8 Survey: Americans Not Upset About Cancellation

Kate Plus 8, formerly known as Jon and Kate Plus 8 before the title couple’s split, will not return for a ninth season according to TLC. The show chronicled the life of parents Jon and Kate Gosselin and their eight children. Throughout the show’s 150-episode run, it gained a large audience as well as a lot of criticism.

Read more

The Sample Size Quandary: How Do You Structure Your Online Survey?

The Sample Size Quandary: How Do You Structure Your Online Survey?

Designing an online survey takes real effort, careful planning, and thoughtful decisions. A lot goes into clarifying goals, crafting question and answer options, selecting the population parameters and so on. Still, one of the most important questions to answer is, “how many completes do I need?” Or in market research speak, “what is my minimum sample size?” To answer that, let’s look at three versions of that question. Read more

Netflix Survey: Subscribers Happy with Overall Experience

Netflix Survey: Subscribers Happy with Overall Experience

Netflix, a subscription-based entertainment provider, delivers movies and television shows to millions of subscribers each day. Through on-demand streaming and DVD delivery, the California-based company has grown steadily since its launch in 1997. So what keeps drawing in new subscribers to Netflix?

Read more