Phone Upgrades Survey: New Options Not Leading to More Frequent Upgrades

Several mobile carriers have released innovative new phone options in recent weeks, including Apple’s long-awaited announcement for its iPhone 6. And with all these new options, there are likely a lot of mobile customers who would like to upgrade from their current model. So just how often do most people upgrade their mobile phones and cell phone contracts?

phone upgrades

Phone Upgrades

In Ask Your Target Market’s latest survey, just 6% of respondents said they got a new phone within the last month. 9% got one within the last 3 months. 16% got one within the last 6 months. 22% got one within the last year. 18% got one within the last 2 years. And 22% bought their current cell phone more than 2 years ago.

Looking forward, just 5% said they plan to get a new cell phone within the next month. 11% plan to buy a new phone in the next 3 months. 14% plan to get one within the next 6 months. 22% plan to get one within the next year. 18% plan to get one within the next 2 years. 13% plan to buy their next phone more than 2 years from now. And 18% said they are completely unsure or don’t have any plans to buy a new phone.

Phone Contracts

Generally, 27% said they only ever upgrade to a new phone when their mobile contract expires, which usually happens every two years for people who use major carriers. Just 9% of respondents said they upgrade to a new phone more often than they get a new mobile contract. And 32% said they upgrade their phone less often than they get a new mobile contract. The remaining 32% said they don’t have a wireless contract.

Those numbers haven’t changed much in the past year or so. And no more respondents have made a habit of upgrading their phone more often. In a July 2013 survey, just 9% said they upgraded their phone more often than they got a new mobile contract, and 31% said they upgraded less often.

Upgrade Options

But just because people don’t upgrade that often doesn’t mean they don’t want to. 18% of respondents said they would definitely upgrade their phone more often if they could do so for just a small fee. 36% said they would probably upgrade to a new mobile phone more often if there were an affordable option to do so. 34% said they probably would not upgrade more often. And 13% said they definitely wouldn’t.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: My ‘new’ phone from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.