Our COO, JD Deitch, presented a webinar with the American Marketing Association about how to update brand tracking studies. He explored how the changing consumer landscape has impacted the efficiency of brand trackers, asked whether they’re still fit for purpose, and described how you can manage change in your tracking studies.
Sad that you missed it? Don’t be—we already have the video of the webinar available for you to view! And don’t forget to download the companion e-book that JD created, Tracker Transformation: Managing change in trackers and normed studies.
To view the video of the webinar, please fill in your information below. We promise we won’t spam you with sales pitches or sell your info to third party vendors.