Research Junction The Intersection of Research, Branding, Marketing, Politics and Sociology 493 posts

Achieve Data Democratization with the Right Tech Stack

Achieve Data Democratization with the Right Tech Stack

At this year’s Insighter Virtual Conference, my colleague and I shared how companies big and small can close interdepartmental gaps and achieve data democratization with the right technology stack.

If you missed it, don’t fret!  In this blog post, I’ll recap our top tips, tricks, and tools to optimize data gathering, storage, and distribution in your business to get rid of the barriers between your departments.

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How a Brand Team at a Mid-sized Food Company Uses DIY Research

How a Brand Team at a Mid-sized Food Company Uses DIY Research

At this year’s Insighter Virtual Conference, I hosted a session titled “DIY Insights,” where I shared with attendees how my company leverages DIY research tools to make business decisions. 

In case you missed it, check out the video below, or read on to discover some key takeaways from my talk. 

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4 Ways to Use Heatmaps for Concept Testing

4 Ways to Use Heatmaps for Concept Testing

Wouldn’t it be amazing if you had a way to quickly see how consumers engage with your images? Well, you’re in luck, my friend, because Heatmaps can do just that.

A Heatmap is a data visualization tool where information is displayed in tiered zones using color. When used in a survey, respondents are presented with an image and invited to click anywhere on that image, providing feedback or reactions. 

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[New] Heatmaps: Find out if your concepts are hot or not

[New] Heatmaps: Find out if your concepts are hot or not

Today’s researchers can measure almost anything. You have an unprecedented ability to gauge the performance of your ad campaigns, product ideas, pricing decisions, and so much more. 

But, sometimes, you can collect a ton of data that doesn’t provide much insight unless you spend a lot of time sorting through it. Fortunately, there’s a nifty data visualization tool that can quickly show you which areas of your images generate the most engagement and which don’t. Heatmaps can arm you with the data and insights needed to optimize your concepts, including ads, products, packaging, etc., to their fullest potential.

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Highlights from Day 2 of Insighter 2020

Highlights from Day 2 of Insighter 2020

It was smooth sailing for the second half of the Insighter Virtual Conference. The sessions were intriguing, engaging, and filled with all the tips, tricks, and best practices you need to elevate your insights acumen.

If you could not attend or simply want to relive all the thrilling moments of Insighter 2020, read on.

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Here’s What You Missed on Day 1 of Insighter 2020

Here’s What You Missed on Day 1 of Insighter 2020

The inaugural Insighter Virtual Conference went off last week without a hitch. Okay, there was one hitch. More on that later. But all in all, it was a smashing success! 🎉

Read on to find out everything you missed on day one of the conference.

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[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

[NEW] Data Centrifuge: Cleaner Data for Reliable Insights

Last week at IIeX, aytm’s CEO, Lev Mazin, and our Director of Product Strategy, Dale Gilliam, unveiled a project that we’ve been secretly working on for months. 

In the age of click farms and survey bots, the consumer insights industry is plagued by growing online fraud cases, compromising respondent data quality and integrity. 

We get it. Data quality is a scary topic. But you no longer need to tackle it alone. To combat junk data, we’re developing a next-generation, response-level data quality engine, called Data Centrifuge.

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Agile in Action: 3 Takeaways from IIeX 2020

Agile in Action: 3 Takeaways from IIeX 2020

IIeX looked a lot different this year. But just because we participated from the comfort of our homes doesn’t mean we skimped on the quality of our content. Sarah Snudden, aytm’s VP of Digital Transformation had a virtual sit down with Diego Han, Sr. Manager, Analytics & Insights, North America Oral Care at P&G, and Heather Dallam, Global Fuels Market Research & Data Analytics Manager at ExxonMobil, to talk shop about everything agile.

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Save Time on Survey Programming with Smart Loops

Save Time on Survey Programming with Smart Loops

According to The Q Report by Quirk’s Media, “Too many projects for our staff” is the number one pain point reported by market researchers. This should come as no surprise, as year after year, you’re expected to do more research with fewer resources. And things have likely gotten even worse since the start of the pandemic as your brand grapples with changing and unprecedented consumer behaviors.

But, savvy researchers understand that leveraging technology, including automation, is the key to meeting the demands being placed on you by internal and external stakeholders. 

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5 Considerations for Great Survey Questions

5 Considerations for Great Survey Questions

One of the most common challenges faced by our clients is writing good survey questions. After all, if you aren’t asking the right questions, you aren’t going to get the data you need. 

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Squeeze More Insights from Your Existing Data with Virtual Questions

Squeeze More Insights from Your Existing Data with Virtual Questions

There are three kinds of people in the world, the ones who give a lemon a good squeeze with their hands; the ones who use a fancy citrus juicer to get out as much juice as they can; and the ones who juice it and save the peel to use for lemon zest. 

If you’re someone who wants to squeeze every possible drop of insight out of your data, virtual questions are for you. They help you dive deeper into your existing data, see your data as it fills in a question type, and offer a visual representation of demographic traits. 

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[NEW]: Simplify Sig Testing with Correlation Finder

[NEW]: Simplify Sig Testing with Correlation Finder

Significance testing can be an invaluable tool in helping you understand the difference of data, identify changes in performance, and focus on meaningful insights. 

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Demographic Quotas Offer a Representative Sample for Your Surveys

Demographic Quotas Offer a Representative Sample for Your Surveys

Quotas help you to collect representative, accurate data from your consumer research. They also allow you to keep track of how many respondents meet a condition outlined in your survey. 

Let’s take a look at the types of demographic quotas available on the aytm platform, learn how to use them in your next survey, and explore a few use cases for quotas.

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Add Some Qual to Your Quant with Open-Ended Questions

Add Some Qual to Your Quant with Open-Ended Questions

Want to obtain more qualitative data from your next survey? Open-ended questions can help lead the way. Because they’re exploratory in nature, OEs offer insights professionals rich, qual data, incorporating a human element into your quantitative research.

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How to Name a Product – 10 Tips for Product Naming Success

How to Name a Product – 10 Tips for Product Naming Success

Naming a product isn’t easy.

Consider this: 1,024,384 trademark applications were filed in the United States in 2018.

There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available.

When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch.

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The Evolution of Market Research: Market Research in the New Age

The Evolution of Market Research: Market Research in the New Age

As we’ve discussed in part one, The Evolution of Market Research: The Dawning of the Digital Age, and part two, The Evolution of Market Research: Automation Improves Efficiency of this series, the digital age has changed market research data collection dramatically, effectively eliminating the need for interviewers and data entry resources from the process in most quantitative survey research, saving both time and money.

But it is still evolving and the next wave of changes may even be more radical. Consumers leave data trails everywhere they go without answering surveys.

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The Evolution of Market Research: Automation Improves Efficiency

The Evolution of Market Research: Automation Improves Efficiency

My first post on the evolution of Market Research to the digital world described online research being a game changer in terms of saving time and money vs “traditional” methods, particularly in the realm of quantitative research. But even as online research became a $3 billion industry, and overtook all other modes of quantitative research within only 10 years after the introduction of web-based surveys, it was really only the beginning of the impact this new technology would eventually have.

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The Evolution of Market Research: Dawning of the Digital Age

The Evolution of Market Research: Dawning of the Digital Age

Market research has been around for centuries but has been commercially used to understand how to motivate consumers since early in the 20th century. Some pioneers of the industry, like Daniel Starch and George Gallop, came from academia, while others, like A.C. Nielsen, had backgrounds in other industries.

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5 Easy Ways to Optimize Your Survey Pre-Screening Questions

5 Easy Ways to Optimize Your Survey Pre-Screening Questions

Using screening questions within a survey has become standard practice across the market research industry. However, some researchers may be unaware of how to properly implement these questions in a survey or fully understand the impact they can have on survey data.

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In Their Own Words: Capturing and Analyzing Respondent Verbatims

In Their Own Words: Capturing and Analyzing Respondent Verbatims

Although quant in nature, online surveys also enable researchers to add a little qualitative flair to the overall findings by using unstructured, open-ended questions. The collected feedback can provide enriching, supportive insight akin to a focus group sound-bite.

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TURF for Beginners

TURF for Beginners

Learn how to use AYTM’s Advanced MaxDiff to conduct a TURF analysis and how to use AYTM’s TURF simulator to optimize your product or service offerings.

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Maximizing Your Survey Response Rates

Maximizing Your Survey Response Rates

The survey response rate refers to the percentage of the total number of survey attempts that are fully completed. When you’re looking to field your survey quickly – in just a few days, perhaps even hours – maximizing the survey response rate is going to be a top priority. Respecting your respondents is a key component to successfully completing project fieldwork quickly and efficiently. And it starts with ensuring your survey is going to the correct sample from your target population.

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Issues in Pricing Research and How to Overcome Them

Issues in Pricing Research and How to Overcome Them

A company’s pricing strategy is influenced by a variety of factors related to demand, cost and profit, competition, and the legal environment. Demand factors consist of the size of the market and its growth or decline, and the regularity/irregularity and elasticity of demand, while variable and fixed costs and margin per unit are examples of cost and profit factors.

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Survey Length: The Optimal Amount of Questions to Ask

Survey Length: The Optimal Amount of Questions to Ask

If you’re at the point in your research process where you are probing your brain over the, ever so common, inquiry around how many questions need to be included in your questionnaire, the short answer is; as few as possible. Reducing the length of a survey to a reasonable completion time is crucial! Survey fatigue can be a real menace when attempting to develop a study that will result in the best, most accurate data.

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Tips for Testing Your Online Survey

Tips for Testing Your Online Survey

The design and programming phase of your research project is complete, so what’s next? To some, thorough testing on a survey prior to launch is a daunting task. It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times; it is natural for the mind to focus on other elements such as structure and syntax.

In such occurrences, it is important to incorporate different techniques when testing a survey before it is sent to respondents. The steps below are crucial quality assurance methods that will allow you to successfully evaluate your survey’s effectiveness.

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