Discovery Channel’s annual Shark Week took place last week. The special week of programming usually seems to draw a lot of attention, both in terms of viewers and buzz. How many people watched Shark Week this year compared with previous years? And how many added to the overall buzz that normally surrounds this event?
Shark Week Viewers
In Ask Your Target Market’s latest survey, 13% of respondents said they watched many shows that were part of Discovery Channel’s Shark Week this year. 17% said they watched one or two Shark Week shows this year. And 70% didn’t watch any. Last year, 12% watched many Shark Week shows and 18% watched one or two, according to an August 2013 survey.
Viewership in general might not be changing much, but there are more ways available for people to watch. 90% of Shark Week viewers said they watched Shark Week on their TVs. 25% said they watched Shark Week online. And 3% watched it on their mobile devices. Last year, just 18% of viewers watched Shark Week online, and less than 1% watched on their mobile devices.
Shark Week Buzz
Part of what has made Shark Week so popular is the social media buzz surrounding it. In fact, 28% of Shark Week viewers said they shared several things about Shark Week on social media this year. 22% of viewers said they talked about Shark Week on social media once or twice. And 51% didn’t share about Shark Week at all.
Shark Weeks Past
In general, 10% of respondents said they watch Shark Week every year. 20% said they sometimes watch Shark Week. Another 15% said they’ve watched Shark Week at least once before this year. And 56% of respondents said they have never watched Shark Week in the past.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on August 17 via AYTM’s online survey panel.