Verizon recently announced a new program that would offer rewards to customers for various activities. Participants can accrue points for things like signing onto Verizon’s website and paying their bills online. But the part of the program that’s raising eyebrows deals with the company’s marketing program. Verizon is offering rewards points to customers who allow the company to track their activity, including geographical location and web browsing, for marketing purposes. How many would agree to take part in this part of Verizon’s Smart Rewards program? Or are people too worried about privacy?
In Ask Your Target Market’s latest survey, 26% of respondents said they currently have mobile service through Verizon. 27% have service through AT&T. 15% have T-Mobile service. 10% have Sprint mobile service. And 22% have service through other mobile providers.
In general, 28% of smartphone owners said they are very concerned about smartphone privacy. 48% said they are somewhat concerned about smartphone privacy. 19% said they are not very concerned about smartphone privacy. And just 5% are not at all concerned about smartphone privacy.
More specifically, just 6% of respondents said they would definitely be okay with their mobile provider collecting information like locations and browsing habits from their devices. 27% said they would probably allow their mobile carrier to collect this type of information from their smartphones. 45% said they would probably not allow their mobile carrier to collect this type of data. And 22% said they definitely would not.
Of those who said they’d be unlikely to allow their mobile carrier to collect data from their smartphones, 8% said they would definitely allow it as long as the info was anonymous and tied to a rewards program. 42% said they would probably allow their carrier to collect data from their smartphones if it was anonymous and tied to a rewards program. 33% said they would probably not participate in such a rewards program. And 17% said they definitely would not.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 23 via AYTM’s online survey panel.