Smart TV Survey: Majority Have Privacy Concerns About Devices

Privacy advocates have expressed concerns recently about a new Samsung smart TV. The device uses voice commands, and the privacy statement said that would capture data from users’ spoken words around the device. The company has since clarified its statements. But any device with voice commands or speech-to-text features could come with privacy concerns. What do consumers think about smart TVs and similar devices?

smart tv

Voice Commands

In Ask Your Target Market’s latest survey, 21% said they currently own multiple devices that have voice command features. 35% said they have just one of those devices. And 45% said they don’t own any devices with voice command features.

Smart TV

In general, 50% of respondents said they are likely to buy a new TV within the next five years. Of those respondents, 58% said they would likely buy a smart TV, like the new Samsung model that features voice commands. Just 23% said they would be unlikely to purchase a smart TV. And 19% were neutral.

Privacy Concerns

However, 56% said they do have some privacy concerns when it comes to devices like smart TVs that have voice command or speech-to-text features. Just 20% said they are not concerned about privacy when it comes to such devices. And 24% were neutral about the privacy issues concerning these devices.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Smart Cable TV and IPTV solutions from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.