Spotify Privacy Survey: Half Would Consider Leaving Due to Policy

Music streaming service Spotify has faced some recent criticism due to an update of its privacy policy, in which the company states that it can track user information such as location, photos and contacts, and even share that information with advertisers. The company responded to the criticism by claiming that this type of information can help them better tailor the experience to each indivudual user, and that it would reevaluate the policy. So how might such a policy impact the user base of a service like Spotify? How many feel that the policy would violate their privacy?

spotify privacy

Spotify Users

In Ask Your Target Market’s latest survey, 16% of respondents said they currently have a Spotify account. Another 7% said they have in the past, but don’t have one anymore. And 77% said they’ve never used Spotify. Of the current users, 49% were aware of the recent update to the platform’s privacy policy.

Spotify Privacy

Upon learning of the updated policy, 81% of Spotify users agreed that they feel it represents a violation of their privacy. 61% even said they would consider cancelling their account if Spotify decides to stick with the current policy. However, 51% do agree that they like when platforms like Spotify tailor the experience to each user’s personal preferences. And 44% said they are okay with sites and apps using some of their information to better tailor those experiences.

Privacy Policies

Overall, online privacy is still a very big issue for a lot of people. 64% of total respondents said they are generally concerned about online and mobile privacy. However, just 9% of respondents said they always read the privacy policies for the sites and apps they sign up for. 26% read them most of the time. 27% do so about half the time. Another 27% rarely read privacy policies. And 11% said they never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: dear spotify users — you’re selling everyone out: san Francisco (2014) from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 19 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.