Upon learning of the updated policy, 81% of Spotify users agreed that they feel it represents a violation of their privacy. 61% even said they would consider cancelling their account if Spotify decides to stick with the current policy. However, 51% do agree that they like when platforms like Spotify tailor the experience to each user’s personal preferences. And 44% said they are okay with sites and apps using some of their information to better tailor those experiences.
Overall, online privacy is still a very big issue for a lot of people. 64% of total respondents said they are generally concerned about online and mobile privacy. However, just 9% of respondents said they always read the privacy policies for the sites and apps they sign up for. 26% read them most of the time. 27% do so about half the time. Another 27% rarely read privacy policies. And 11% said they never do.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: dear spotify users — you’re selling everyone out: san Francisco (2014) from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on August 19 via AYTM’s online survey panel.