Spotify Social Survey: Nearly Half of Users Interested in New Features

Spotify recently made some acquisitions that could help the popular music streaming service improve parts of its offering, particularly when it comes to social elements and messaging functions. So what do Spotify users and potential users think about those types of features? Could they lead to any new users in the future? And how many current subscribers are likely to use Spotify social features?

spotify social

Spotify Social

In Ask Your Target Market’s latest survey, 20% of respondents said that they currently have a Spotify account. Of those people, 42% said that they would be likely to use social or messaging features on the platform if it increases its offerings in that area. Additionally, 41% said that their opinion of Spotify would improve if the platform adds those types of social or messaging features.

Potential Subscribers

However, adding those features won’t necessarily guarantee a larger user base. Just 10% of those who don’t currently use Spotify said that they would be likely to sign up if the platform adds some social or messaging features in the coming months. 63% said they would be unlikely to sign up. And 27% were neutral or completely undecided.

Competing Services

Overall, 53% of respondents said that they don’t use any music streaming services aside from Spotify. 34% said they use Pandora. 12% use Prime Music. 9% use Apple Music. And 11% use other streaming services such as iHeartRadio and SoundCloud. Spotify users were actually more likely than the panel as a whole to use other streaming services; just 21% of Spotify users said they don’t use any other streaming services.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Spotify App from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.