St. Patrick’s Day Survey: Holiday Promotions Could Increase Sales

It’s St. Patrick’s Day! The annual holiday celebrates the feast of St. Patrick. And in America, many take the opportunity to celebrate various aspects of the Irish culture. There are plenty of different ways to celebrate the holiday. So how many people are likely to recognize St. Patty’s Day this year? And in what ways are they most likely to celebrate?

st patricks day

St. Patrick’s Day

In Ask Your Target Market’s latest survey, 17% of respondents said that they are likely to either host or attend a St. Patrick’s Day party this year. 16% plan to go to a parade or other organized event. 24% are likely to go out to a bar or restaurant to celebrate. 18% decorate their homes for St. Patrick’s Day. And 49% said that they are likely to wear green in honor of St. Patty’s Day this year.

Holiday Purchases

Several of those celebrations could lead to people making purchases related to the holiday. Overall, 25% of respondents said that they are likely to make purchases related to St. Patrick’s Day this year. The most popular stores for people to buy St. Patrick’s Day related items include Walmart, Target, Kroger, Amazon and various dollar stores.

Holiday Promotions

But even those who don’t necessarily have specific celebrations in mind could still be likely to patronize various businesses that offer holiday discounts or other special promotions. 23% of respondents said that they are more likely to patronize businesses that offer festive or seasonal items or promotions related to holidays like St. Patrick’s Day.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: St Patrick’s Day Rainbow from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.