Twitter Hearts Survey: Stars More Popular on Twitter

Twitter caught the attention of many of its users yesterday when it changed the symbol for favoriting tweets from a star to a heart. It may seem like a small change. But plenty of Twitter users seemed to have strong opinions in one way or the other. So how many prefer Twitter hearts over stars and vice versa? And how do those opinions compare with those of other social media users?

twitter hearts

Twitter Favorites

In Ask Your Target Market’s latest survey, 57% of respondents said that they currently have a Twitter account. Of those respondents, 32% said that they favorite tweets every day. 16% favorite tweets at least once a week. 37% said that they rarely ever favorite tweets. And 15% never do.

Hearts vs. Stars

When it comes to the symbols used to signify favoriting a tweet, the advantage goes to stars, but only slightly. 32% said that they prefer a star symbol to signify favoriting a tweet. 24% prefer the new heart symbol. And 43% said they have no preference between the two.

Social Media Symbols

However, Twitter isn’t the only social media platform to use some kind of symbol to signify a positive response to other people’s posts. And overall, it seems that sentiment among non-Twitter users varies a bit from that of Twitter users. Of the 67% who use at least one social media site other than Twitter, 33% said they mostly associate hearts with showing positive sentiment on social media. Just 15% selected stars. And 8% chose other symbols such as a thumbs up or smiley face. The remaining 44% had no preference.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Old Media, New Message from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 3 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.