Twitter just recently announced the hire of a new head of news. Users have already been turning to the social media platform for news coverage and similar updates, but now the site is specifically focusing on helping news outlets deliver updates to consumers. How many users get a significant amount of news from Twitter?
In Ask Your Target Market’s latest survey, 55% of respondents said they currently have a Twitter account. 20% of those users said they follow many news outlets on Twitter. 36% said they follow just one or two news outlets on Twitter. And 44% said they don’t currently follow any news outlets on Twitter.
7% of Twitter users said that they actually get all of their news from the site. 12% said they get most of their news from Twitter. Another 12% said they get about half their news from Twitter. 39% said they don’t get many news updates from Twitter. And 30% said they never get news updates from Twitter.
But hearing about news and actually seeing Twitter as a legitimate news source could be two different things. Just 7% of those who have received news updates from Twitter said that they completely trust the site as a news source. 22% said they mostly trust Twitter as a news source. 47% said they somewhat trust Twitter as a news source. 23% said they don’t really trust the site’s news. And just 1% said they don’t trust it at all.
The way people perceive Twitter itself could have an impact on how successful its news initiative is. How do people think of Twitter as a company? Overall, 14% of respondents said they have a very positive opinion of Twitter as a brand. 34% said they have a somewhat positive opinion of Twitter. 11% have a somewhat negative opinion. 5% have a somewhat positive opinion. And 36% have no opinion.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 27 via AYTM’s online survey panel.