This week, Twitter celebrated its sixth birthday. With new members signing up daily, it’s already one of the most popular social media sites out there. It’s also a popular place for businesses and brands to reach out to potential customers. But how do most people use the site?
Signing Up
In Ask Your Target Market’s latest survey, 36% of those with a Twitter account said they signed up within the last year. 43% said they signed up one to two years ago, 19% signed up three to four years ago, and just 3% signed up five to six years ago.
Regular Tweeting
43% of respondents said they rarely tweet. 11% tweet multiple times per day, 9% tweet daily, 15% tweet every few days, 10% tweet weekly, and 14% said they never tweet. 32% said they rarely log onto Twitter to read tweets from those they follow. 11% said they log on multiple times per day, 15% log on daily, 15% log on every few days, 14% log on weekly, and 13% said they never log onto Twitter to read tweets.
Following
The vast majority, 75% of respondents, said they follow fewer than 100 twitter users. 61% said they follow friends, family, and other people they know personally. 53% said they follow celebrities. 42% follow brands or companies they like. 33% follow news outlets. 31% follow bloggers. And 17% follow co-workers and business associates.
The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
Photo Credit: A Man Checks Twitter on an iPhone from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 22 via AYTM’s online survey panel.
