Twitter Survey: Many Users Rarely Read Tweets

This week, Twitter celebrated its sixth birthday. With new members signing up daily, it’s already one of the most popular social media sites out there. It’s also a popular place for businesses and brands to reach out to potential customers. But how do most people use the site?

twitter

Signing Up

In Ask Your Target Market’s latest survey, 36% of those with a Twitter account said they signed up within the last year. 43% said they signed up one to two years ago, 19% signed up three to four years ago, and just 3% signed up five to six years ago.

Regular Tweeting

43% of respondents said they rarely tweet. 11% tweet multiple times per day, 9% tweet daily, 15% tweet every few days, 10% tweet weekly, and 14% said they never tweet. 32% said they rarely log onto Twitter to read tweets from those they follow. 11% said they log on multiple times per day, 15% log on daily, 15% log on every few days, 14% log on weekly, and 13% said they never log onto Twitter to read tweets.

Following

The vast majority, 75% of respondents, said they follow fewer than 100 twitter users. 61% said they follow friends, family, and other people they know personally. 53% said they follow celebrities. 42% follow brands or companies they like. 33% follow news outlets. 31% follow bloggers. And 17% follow co-workers and business associates.

The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.

Photo Credit: A Man Checks Twitter on an iPhone from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 22 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.