On this day 10 years ago, microblogging site twitter was launched. Since then, the platform has become a major player in the social networking arena. But its future is far from certain. Recent changes to the platform’s algorithm have upset current users, while others have been hesitant to sign up at all. So what do current users think about Twitter? And what might the platform’s future look like?
In Ask Your Target Market’s latest survey, 55% of respondents said that they currently have a Twitter account. 6% have had one in the past. And 40% haven’t ever used Twitter. Of those current Twitter users, 8% said that they check the platform five or more times per day. 7% check it two to four times per day. 20% check it about once per day. 16% do so a few times per week. 14% check it about once per week. 31% of Twitter users said they rarely ever check the site. And 5% never do.
In addition, 6% of Twitter users said that they actually post their own tweets at least five times per day. 5% tweet two to four times per day. 13% do so about once per day. 17% tweet a few times per week. 7% do so about once a week. 40% of users said they rarely ever tweet. And 12% never do.
Overall, 54% of Twitter users said that they are at least somewhat satisfied with the platform. Just 8% said they are unsatisfied with it. And 38% are neutral or undecided.
The most popular reason for people to use Twitter is for news updates; 38% of Twitter users said that they use the platform for keeping up with news updates. 30% use it to connect with brands. 27% use it to connect with friends. 21% use the platform to post personal updates. 16% use it to promote business projects. And 15% use it for other reasons, such as entering contests or giveaways.
Of those who do not currently have a Twitter account, 12% said that they would be at least somewhat likely to sign up for an account within the next year. 68% said they would be unlikely to sign up for an account in that time. And 20% were neutral or undecided.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 18 via AYTM’s online survey panel.