As transportation startups like Uber and Lyft have taken off, many have questioned the impact they could have on the industry. Cab companies in particular have been wary of these businesses and don’t want to allow them to compete with them directly. But do consumers agree, or do they think that Uber and Lyft are changing the industry for the better?
In Ask Your Target Market’s latest survey, 52% of respondents said that they’re at least familiar with Uber and Lyft. Another 17% said that they’ve heard of the companies but don’t really know what they do. And 31% have never heard of them.
Of those who are familiar with Uber and Lyft, 7% said they use one or both of them often. 6% have done so multiple times. 8% have at least once or twice. And 79% never have. 95% of Uber and Lyft riders said they are satisfied with the convenience of those services. 75% have been satisfied with the prices. 86% have been satisfied with the friendliness of drivers. 82% are satisfied with the safety aspect or using Uber or Lyft. And 88% are satisfied with the overall experience.
When it comes to traditional taxis, the satisfaction levels are a bit different. Overall, 2% of respondents said they ride in taxis pretty much every day. 3% do so at least once a week. 5% do at least once a month. 9% ride in taxis a few times per year. 23% rarely use them. 14% said they’ve only rode in taxis once or twice ever. And 45% have never used them.
In terms of convenience, 57% of cab riders said they were at least somewhat satisfied. Just 26% are satisfied with the cost of cabs. 49% have been satisfied with the friendliness of drivers. 50% are satisfied with the safety aspect. And 47% said they are satisfied with the overall cab riding experience. None of those categories saw cab riders with higher satisfaction levels than Uber and Lyft riders.
So what kind of an impact might these startups have on the industry as a whole? In general, respondents who were at least familiar with Uber and Lyft tend to see them as a positive step. 74% agree that Uber and Lyft are good for consumers. 73% think that Uber and Lyft should be allowed to directly compete with cab companies. And 76% think that the existence of companies like Uber and Lyft will encourage traditional cab companies to improve their offerings.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 4 via AYTM’s online survey panel.