Vine Survey: Mobile Video App Slowly Gaining Users

It’s been a few months since Twitter unveiled its mobile video platform, Vine. Has the platform gained many users since its first month, or at least increased public awareness? And how interested are consumers in downloading any mobile video apps?


Vine Users

In Ask Your Target Market’s latest survey, just 4% of respondents said that they are current Vine users. Another 2% said that they previously had accounts on Vine that they no longer use. 13% said that though they haven’t signed up for Vine, they have heard of it. And 81% said they have never heard of Vine. However, 8% of Twitter users said that they currently have a Vine account.

In a January 2013 survey, just 2% of overall respondents said that they had signed up for an account with Vine. And 87% of respondents said that they had never heard of Vine.

Mobile Video Apps

Overall, 59% of respondents said that they currently own a smartphone or other mobile device with internet access. Of those mobile consumers, 24% said that they have downloaded multiple mobile video apps. Another 25% said they have downloaded one mobile video app. And 52% said they don’t have any mobile video apps downloaded.

Future Interest

Of those who don’t currently have any mobile video apps, just 11% said they are definitely interested in capturing and sharing videos with their mobile devices. 28% said they would probably be interested in sharing mobile videos. 42% said they probably would not be interested in sharing mobile videos. And 19% said they would definitely not be interested in sharing mobile videos.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Social Media apps from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.