BLOG ARCHIVE: ALL POSTS FOR December 2011

Holiday Charity Survey: Many Donate More During Holiday Season

Holiday Charity Survey: Many Donate More During Holiday Season

The holiday season is a time for giving, and many Americans uphold this tradition not only by giving gifts to friends and family, but they also donate time or money to charities. From red kettles to soup kitchens to adopt-a-family programs, people around the country choose to give back during the holidays more so than any other time of the year.

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Building Brand Loyalty – Part 3: Keeping Brand Loyalty

Building Brand Loyalty – Part 3: Keeping Brand Loyalty

So far in the Building Brand Loyalty series, you’ve learn what brand loyalty is and why it matters as well as how to begin building brand loyalty. In Part 3, you learn how to keep brand loyalty once you’ve earned it from consumers. Remember, loyalty is more than just repeat purchases. It’s an emotional connection based on perceptions and trust that the brand will meet consumers’ expectations. You have to work to keep it. Read more

Social Media Ads Survey: Most Users Ignore Ads

Social Media Ads Survey: Most Users Ignore Ads

Most Americans use some form of social media, so it would make sense that companies use these platforms for advertising. But how many people actually click on these ads, and could they possibly have adverse affects for the brands by annoying social media users?

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Building Brand Loyalty – Part 2: How to Build Brand Loyalty

Building Brand Loyalty – Part 2: How to Build Brand Loyalty

In Part 1 of the Building Brand Loyalty series, you learned what brand loyalty is and why it matters to your business. Now, it’s time to learn how to start building brand loyalty. If you take the time to define your brand, develop a focused brand identity and brand promise, and appropriately position your brand, you’ll be on the right path to successfully building brand loyalty. Read more

Mobile Gaming Survey: Most Cell Phone Users Play Games

Mobile Gaming Survey: Most Cell Phone Users Play Games

Every day, more and more cell phone users try out mobile gaming. Some games, like Words With Friends, allow users to interact with others on their phones. And others, like Angry Birds, have some users saying they’re addicted to mobile gaming. So how many users are addicted to games, and what types of games do they play regularly?

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Building Brand Loyalty – Part 1: What Is Brand Loyalty and Why Your Brand Needs It

Building Brand Loyalty – Part 1: What Is Brand Loyalty and Why Your Brand Needs It

In Part 1 of my new series, Building Brand Loyalty, you’ll learn what brand loyalty is and why it matters to your brand and your business. It is always cheaper to retain existing customers than it is to acquire new customers, and brand loyalists aren’t just repeat purchasers. They’re also vocal brand advocates that create word-of-mouth marketing which turns into new business. Building brand loyalty should be a strategic imperative for every business. Read more

Holiday Decorating Survey: Many Not Buying New Decorations

Holiday Decorating Survey: Many Not Buying New Decorations

Decorating for the holiday season is a tradition practiced by many American families. But when do these families begin decorating, and what type of decorations do they use? And has the economy had any impact on whether or not they buy any new decorations?

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Who Do You Think You Are?  Measuring Brand Personality through Online Surveys

Who Do You Think You Are? Measuring Brand Personality through Online Surveys

Do you know what your company’s brand personality is? Or to be precise, do you know what you hope your brand personality is? Can you compare that to how people actually perceive your brand? In an ideal world, the brand personality you intend to have is the same as how target customers perceive your brand. Read more

Brand Updates Survey: Many Connect with Favorite Companies Online

Brand Updates Survey: Many Connect with Favorite Companies Online

Businesses around the world are always attempting to connect with their customers in any way possibly. Social media, email updates, newsletters, and direct mail are all popular ways companies keep in contact with their customers. But what type of updates do these customers expect? And how many of them actually read what they are sent?

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Skip Logic: The Survey Bunny Hop

Skip Logic: The Survey Bunny Hop

Have you ever watched a rabbit feeding? She has an over-riding goal—filling her belly—but she does it by nibbling here, then over to the left, then back to the right, seeking the tastiest morsels. Wouldn’t it be great if our surveys could be just as selective and responsive? Routing individual survey respondents to the parts that are best for them? Now, by using skip logic, they can be.

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Coca Cola Survey: White Can Campaign Good Idea, Poorly Executed

Coca Cola Survey: White Can Campaign Good Idea, Poorly Executed

Coca Cola drinkers have been in an uproar recently because of the company’s decision to launch a campaign using white cans for regular Coca Cola. The purpose of the campaign was to raise awareness for the plight of the polar bear, but Coke has had to axe the idea earlier than expected because of some customers who thought the cans looked too much like Diet Coke, others who thought regular Coke tasted different in a white can, and even more who just though Coke in a non-red can was wrong.

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Importance And Likelihood In Online Surveys: A Question of Scale

Importance And Likelihood In Online Surveys: A Question of Scale

When designing a survey, the term “scale” refers to our measuring stick — the answer choices we provide in order to quantify our respondents’ attitudes and behaviors. In surveys you commonly see this expressed as a, “five-point scale.” You might, for example, ask people how important it is that their automobile have a steering wheel. The scale in this case might be: Not important, Slightly important, Neutral, Fairly important and Very important. Those five levels of importance are what define that particular five-point scale, and while the example is silly, you get the idea. In surveys, two of the most commonly used five-point scales are importance and likelihood. Read more

Business Holiday Cards Survey: Many Customers Appreciate Holiday Greetings

Business Holiday Cards Survey: Many Customers Appreciate Holiday Greetings

Many people around the country send each other holiday cards, but it’s not just individuals who like to send holiday greetings. Some businesses also send out cards and greetings to their customers, whether to offer a discount or incentive, or just to say “Happy Holidays.” But what do customers think about these cards?

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New: save a tree, export to PDF

New: save a tree, export to PDF

Here at AYTM we like to minimize our carbon footprint as much as possible; whenever we can pass on our green tips and tricks, we love to do so! You might know about the print option in both the survey editor and the statistics page, but did you know you can also export to PDF?

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Brand Positioning Standards and Practices – Part 4: Repositioning Basics

Brand Positioning Standards and Practices – Part 4: Repositioning Basics

In Parts 1-3 of the Brand Positioning Standards and Practices series, you learned what brand positioning is, how to conduct brand positioning research, and how to develop a brand positioning strategy. However, there may come a time in your brand’s lifecycle that its existing brand positioning no longer gets the job done. That’s when it’s time to reposition your brand. Read more

Holiday Cards Survey: Sending Cards Still a Tradition

Holiday Cards Survey: Sending Cards Still a Tradition

Sending out holiday cards is a tradition for many American families. But with all the instant communication methods available on the internet, are some people straying away from snail mail?

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