BLOG ARCHIVE: ALL POSTS FOR February 2014

Minimum Wage Survey: Majority Support Plan to Raise Hourly Rates

Posted on February 26 2014 by Anne Pilon

The debate over raising the federal minimum wage is heating up. The President and many Congressional representatives would like to raise the minimum hourly rate from $7.25 to $10.10, but others say this change would hurt businesses and job creation. What do Americans think about the proposal? And how many people would this change impact today?

Sochi Olympics Survey: TV Coverage Still More Popular Than Online Coverage

Posted on February 25 2014 by Anne Pilon

The Sochi Olympics wrapped up this weekend. The games started out with some not-so-positive social media attention, but several events had people talking about the positives throughout the last two weeks. Did any opinions change throughout the course of the games? And how many people followed Olympic coverage on TV and online?

Bookstores Survey: Few Frequent Traditional Book Sellers

Posted on February 24 2014 by Anne Pilon

Bookstores have struggled in recent years, due mainly to an influx in online ordering and e-books. But nationwide chain Barnes and Noble hasn’t given up yet. The store also sells e-readers and other digital products in addition to books, and shares recently jumped after a major investment offer. How many people still shop at bookstores like Barnes and Noble? And how much has technology really impacted sales?

Apple Car Survey: Technology Important Factor for Car Buyers

Posted on February 20 2014 by Anne Pilon

Recent reports have claimed that tech giant Apple may be interested in getting into the automotive business. The company has reportedly talked to existing auto companies and some have even suggested that Apple may someday make its own vehicle. How many would be interested in owning an Apple car at some point?

Marketing Mistakes Survey: Errors Not Likely to Gain Positive Attention

Posted on February 19 2014 by Anne Pilon

This Presidents’ Day, Groupon released an offer that it said was meant to honor Alexander Hamilton, who is featured on the $10 bill. The problem, which many consumers noted, was that Hamilton was never President. Afterward, Groupon said that the “mistake” was intentional to help gain attention for the promotion. But is this a good tactic? How can marketing mistakes impact brand perception?

E-Book Rentals Survey: Price Not Currently a Big Issue

Posted on February 18 2014 by Anne Pilon

E-books have been around for years and have steadily gained popularity. At first, most were only available for sale on e-readers or online. But now there are several services offering e-book rentals for discounted prices. How many have taken advantage of e-book rentals? And how could this change in the future?

Tax Refunds Survey: Most Will Use Extra Money to Pay Bills

Posted on February 17 2014 by Anne Pilon

Americans’ 2013 tax returns aren’t officially due until mid-April, but many have already submitted them and started getting their refunds. In the past, a fair amount of people used to use their tax refunds as additional spending or “fun” money. But economic conditions may be changing those habits. How many expect to receive refunds this year? And do they plan to spend or save the cash?

Facebook Paper Survey: Not Much Early Awareness for New App

Posted on February 14 2014 by Anne Pilon

Facebook Paper is a new app out of Facebook Creative Labs. It is a standalone mobile app that delivers news from the user’s Facebook news feed and other high profile news sites. It includes different topics and areas of interest that users can follow and post to. How many people are interested in Facebook Paper? And how many have already signed up?

Credit Scores Survey: Majority Have Used Credit Reporting Sites

Posted on February 13 2014 by Anne Pilon

Credit scores can have a large impact on things like buying homes and cars, borrowing money, and even gaining employment. So it makes sense that people like to know their current scores. There are plenty of sites that allow people to learn their own credit scores. But how many have used these credit report sites? And how many are aware of their current scores?

Flappy Bird Survey: Few Interested in Future Downloads

Posted on February 12 2014 by Anne Pilon

Last week, the creator of the popular Flappy Bird mobile app announced that the game will no longer be available in app stores. The game was first released in 2013, but rapidly gained popularity in early 2014. Just how many people downloaded the game? And would more be interested in doing so if it were still available?

Prepaid Cards Survey: Most Cards Still Used As Gifts

Posted on February 11 2014 by Anne Pilon

Prepaid cards have been sold by popular credit card companies like Visa for years. They have traditionally been thought of as gifts or ways for people without bank accounts to make credit or debit card purchases. But more recently, some have begun using these cards as a way to control spending and avoid overdraft or related fees. So just how popular are these cards?

Sochi Olympics Survey: Early Coverage Mostly Neutral

Posted on February 10 2014 by Anne Pilon

The 2014 Winter Olympics kicked off in Sochi over the weekend. Despite the popularity and reputation that normally surrounds the Olympics, much of the coverage of the Sochi Games, particularly on social media, hasn’t painted the games and the host city in the most positive light. What kind of impression do American viewers have of the games so far?

Health Apps Survey: App Usage Increasing Slightly

Posted on February 7 2014 by Anne Pilon

Technology has worked its way into nearly all aspects of everyday life, including health. The amount of health related apps available has increased greatly over the past few years. But how many have actually begun using these health apps? And have they noticed any results?

Super Bowl Advertising Statistics [INFOGRAPHIC]

Posted by Lev Mazin, Co-founder & CEO

Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! Read more

Foursquare Survey: Social Media Check-ins Gaining Popularity

Posted on February 6 2014 by Anne Pilon

Microsoft recently made a large investment in location based app Foursquare. The company plans to integrate Foursquare’s data into its web and mobile platforms in some capacity. But how popular is Foursquare and similar location based apps? And how many use mobile platforms to find information about nearby businesses and other locations?

Amazon Prime Survey: Price Increase Could Deter Majority of Members

Posted on February 5 2014 by Anne Pilon

Amazon is reportedly considering raising the price of its Amazon Prime membership by $20 to $40 per year. The service currently offers free two-day shipping, video streaming, and Kindle book rentals. But would current members continue to use Amazon Prime with an increased price tag? And would an increase deter any new users?

Google Mobile Survey: Customers Mostly Satisfied With Android Options

Posted on February 4 2014 by Anne Pilon

Google just sold Motorola Mobility less than two years after originally purchasing it. This shift has led many to believe that Google’s mobile strategy is changing so that Google will focus more on existing Android devices rather than creating its own smartphones. What do people think about the current Android options and about Google mobile in general?

Super Bowl Commercials Survey: Viewers Disappointed in Quality of Ads

Posted on February 3 2014 by Anne Pilon

People around the country tuned in for the Super Bowl yesterday. Some fans took to social media to complain about the seemingly non-competitive game. But many also complained about the quality of commercials this year. Where they actually worse than the commercials displayed in previous years? And what do viewers think about the effectiveness of these ads?