Day 2 of the ESOMAR Congress was as good as day 1—perhaps even better. Here are my highlights and some reflections from the entire conference.
BLOG ARCHIVE: ALL POSTS FOR September 2015
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Women’s Health Survey: Running, Walking Most Popular ExercisesToday is National Women’s Health and Fitness Day. Health is an important factor for all types of people. But there are some health related conditions or issues that impact women more than others. There are also some fitness trends and activities that tend to be marketed more toward female consumers. So how do women’s health and fitness issues differ from others? And what are their favorite methods for staying fit and healthy? |
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Coffee Survey: Folgers, Starbucks Named Top BrandsCoffee is one of the most popular beverages in the world. There are so many different types, flavors and brands for coffee lovers to choose from. And there’s even a shop selling it on pretty much every corner! So in honor of International Coffee Day, we asked respondents about their favorite types and brands of coffee. What shops and companies made the list? |
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Highlights from the 2015 ESOMAR Congress Day 1Day 1 of the ESOMAR Congress is in the books. The conference is off to a great start. Here are my highlights from the past twenty-four hours. |
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Virtual Reality Survey: Potential Buyers Most Excited About GamingNetflix just became the first major video streaming service to offer content on virtual reality devices from Oculus. Oculus, the Facebook owned virtual reality company, is a major player in the up-and-coming consumer virtual reality market. But how many consumers are really interested in owning virtual reality devices like the Oculus Rift? And what types of features are they looking for in such a device? |
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One-Hit Wonders Survey: 80’s Named Top Decade for One-Time HitsToday is National One-Hit Wonder Day, a holiday created to celebrate all those catchy tunes from artists that only really made it big once. Throughout decades, these one-hit wonders have grabbed our attention and gotten so big that the artists behind them were never able to duplicate that success again. To celebrate those artists and their top songs, we asked respondents about their favorite one-hit wonders through the years. |
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Vehicle Emissions Survey: Controversy Impacting Entire IndustryVolkswagen has created some controversy as of late, since it was found that the company was dishonest about the emissions for some of its vehicles. Harmful emissions vary with different vehicle brands and models, but it’s something that consumers are becoming increasingly concerned about. Could the recent controversy get even more people concerned about vehicle emissions? And how big of a deal is this issue for car buyers? |
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Real people, real expertise, real answersEver tried to pick up a phone and get answers from a research company? Assuming you don’t go directly to voicemail, you typically have to make your way past gatekeepers and salespeople to get to someone who can really help. We do things differently at AYTM. We don’t put obstacles in your way. Instead, we put you in contact with people who can help right away. |
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Coupons Survey: Free Items Most Likely to Entice ShoppersCoupons have long been a favorite method for bargain shoppers to find deals on their favorite products. Though there are many of new methods for couponing, like mobile apps and digital codes, traditional in-store paper coupons are still popular as well. In honor of National Coupon Month, we asked shoppers about their buying habits and favorite types of coupons. What discounts rank among the most popular? And which stores do the best job of enticing discount shoppers? |
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Our Quality: Speed. Guaranteed.In designing our modern insights platform, we’ve solved a key frustration for clients of traditional research firms. You might spend up to a week with a traditional research company to launch your study. With AYTM, many of our clients launch the same day. Our easy to use, clean interfaces are designed to get you from hypotheses to the delivered insights in no time. We’re FAST, and we guarantee it. |
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Voter Registration Survey: Majority of Voters Already RegisteredThe 2016 presidential election season is in full swing. So many voters are carefully considering the different candidates and issues, while others are considering whether they would like to actually cast a vote. Since today is National Voter Registration Day, some potential voters may be thinking about registering to vote in the upcoming elections. How many people are likely to register before the next election? And what are people’s overall thoughts about voting? |
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Our Quality: Panel quality that the industry enviesWe’re often asked about the quality of our panels. How do we know our panelists are who they say they are? What do we do to ensure their responses are accurate and complete? How is it that we know so much about our panel, like who’s a QVC shopper who also enjoys Chipotle, or an IT decision maker that’s also a dog owner? |
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Dislike Button Survey: Facebook Users Excited About New FeatureAccording to Mark Zuckerberg, Facebook is working on a new feature that users have been requesting for years – a dislike button. The new feature will roll out to some users for testing soon. But the founder says it is intended for users who want to show empathy or similar emotions, not for bullying or just generally showing dislike for other users. So how many think that a Facebook dislike button is a good idea? And do they think it will be used as intended? |
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FiftyThree’s Paper app optimized for iPhoneSep. 18, 2015 FiftyThree, creator of Paper (the sketching app voted 2012 iPad App of the Year by Apple), has just launched the iPhone app version, and we’re proud to have been their product development research partner! |
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Country Music Survey: Radio Still the Most Popular Way to ListenToday is known as International Country Music Day. While the genre has evolved and seen many artists come and go through the years, it remains one of the most popular types of music in many circles. So just how many people enjoy listening to country music on a regular basis? Who are their favorite artists? And what methods do they use most often to enjoy this type of music? |
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McDonald’s Breakfast Survey: All-Day Breakfast Could Lead to More CustomersMcDonald’s just announced that it will soon offer some of its most popular breakfast menu items all day, rather than just in the mornings. The announcement came as welcome news to many fans of the company’s breakfast offerings, such as the Egg McMuffin, Sausage McMuffin and hasbrowns. So how many people plan to take advantage of the new all-day McDonald’s breakfast? And what are their favorite menu items to enjoy? |
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BlackBerry Phones Survey: Not Many Considering New Smartphone ModelWhen it comes to smartphones, there are plenty of big name brands to choose from. One that people may forget about is BlackBerry. The once-popular smartphone brand hasn’t lived up to expectations in recent years. But it does have a new phone model with some useful features that the company hopes will draw in some more customers. So what do people think about BlackBerry phones and the brand in general? And how many would consider buying a BlackBerry in the future? |
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Job Hunting Survey: Indeed Named Most Popular Job SiteAs the economy continues to slowly improve, more and more people are finding new jobs using online job boards and similar websites. Since September is known as Update Your Resume Month, we asked job hunters about their favorite online platforms for finding and applying for new jobs. What big names are the most popular? And how many people currently use these platforms to look for work? |
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Ad-Free Streaming Survey: Ads Could Be Holding Hulu BackVideo streaming service Hulu recently announced some changes to its subscription plans. Unlike other popular services like Netflix and Amazon Prime, most of Hulu’s videos have always included advertisements. But that’s a feature that has apparently turned away some viewers. So the company is now offering an ad-free streaming option for an additional $4 a month. Is this enough to keep customers happy? Or are viewers more likely to put up with ads? |
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Fruits and Veggies Survey: Majority Understand Importance of Healthy FoodsSeptember is National Fruits and Veggies Month. Since fruits and vegetables are the foundation of most healthy diets, it’s important for people to eat them regularly. But some people have trouble working enough of these healthy foods into their regular routines. So how many people eat fruits and veggies as much as they should? And what are their favorite kinds to enjoy? |
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Are DIY Platforms Ready for Prime Time?Article by JD Deitch, PhD In 2013 I attended the CASRO Online Research Conference (now CASRO Digital) in San Francisco. One of the sessions that caught my eye was a roundtable discussion on do-it-yourself (DIY) survey tools. The program notes set the stage as follows: “Much has been written about the recent proliferation of companies offering DIY/Instant Research methodologies, which are typically inexpensive. Are these methodologies able to produce representative results? What conditions are necessary to use such offerings effectively? |
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Larger iPad Survey: Rumored Product Intriguing to Some Potential CustomersAs with any scheduled Apple event, rumors are flying about potential new Apple products and updated features of the company’s newest models. One of the popular rumors circulating about the upcoming Apple event is the release of a new, larger iPad. The classic iPad’s sales have been falling pretty steadily. And some attribute that to the growing popularity of large smartphones like the iPhone 6 Plus. So could a larger iPad be the solution? |
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Waffles Survey: Several Restaurants Known for Favorite Breakfast FoodThis week is known as National Waffle Week. As one of the most popular breakfast foods, waffles have been enjoyed in many different ways and in many different places. Some like to make waffles at home and top them with syrup or fresh fruit, while others might prefer ordering waffles at restaurants as part of a breakfast sandwich or with a side of chicken. So what are the most popular ways for people to enjoy waffles? And what are their favorite brands or restaurants that make them? |
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Newspaper Delivery Survey: One Third Still Get Newspapers DeliveredToday is Newspaper Carrier Day. And even though circulation of traditional newspapers is lower than it has been in previous years, some people still enjoy getting newspapers delivered to their home daily or on a regular basis. So how many consumers still take advantage of newspaper delivery options? And what methods do others use to get their news? |