BLOG ARCHIVE: ALL POSTS FOR April 2018

Margin of Error Made Easy

Margin of Error Made Easy

Margin of error can predict how survey findings will be distributed relative to the true population being studied. A margin of error of plus or minus 4 percentage points, at a 95% confidence level, means that if the same survey was fielded 100 times, the results will be within 4 percentage points of the true population value, 95 of those times. Survey data may not perfectly match the population being studied, but margin of error allows researchers to feel confident about a certain percentage of the time, within a range above or below the ideal estimate, represented by a margin that is believed to be least in error.

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How to Use AYTM Creative Templates – Part 2

How to Use AYTM Creative Templates – Part 2

Our team of researchers has crafted four customizable creative test survey templates. They’re your plug-and-play solution for testing ads, commercials, product concepts, and more. No more guesswork or hunting down survey examples online – our research team has done the heavy lifting for you!

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How to Use AYTM Creative Templates – Part 1

How to Use AYTM Creative Templates – Part 1

Our team of researchers has crafted four customizable creative test survey templates. They’re your plug-and-play solution for testing ads, commercials, product concepts, and more. No more guesswork or hunting down survey examples online – our research team has done the heavy lifting for you!

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Where to Start: A Practical Guide to Market Research

Where to Start: A Practical Guide to Market Research

Companies of all sizes will likely have a need to introduce new services or products to their consumer base. Though, prior to pushing sales, it is essential for business owners to understand who their potential customers are and gain their feedback. Conducting market research is a, practical, initial approach toward obtaining data about consumer preferences on a product or service.

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Pre-flight Checklist

Pre-flight Checklist

You’ve written your survey, gotten internal and external alignment on the content and just finished programming, all you need to do is click that launch button, right?  Not so fast – you’ll want to review your survey before it goes live. It is easy to make mistakes when programming so it is important to take the time and proofread and preview your survey before letting it take flight.  Below are just a few recommendations and tips to help you catch and correct errors.

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AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM is proud to partner with our friends at Research Rockstar to offer a special discounted market research training bundle. The 3-course AYTM bundle includes fundamental courses on questionnaire design, data analysis and using research tests like Conjoint & Maxdiff. Thanks to Research Rockstar we are able to offer all 3 courses as a bundle with over $200 in savings.

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Webinars and Conferences You Don’t Want to Miss in 2018

Webinars and Conferences You Don’t Want to Miss in 2018

In a constantly evolving industry, market researchers have an obligation to keep up with the pace and stay in the know. The best ways to continue learning, grow in curiosity, innovate and stay current in analytics is to register for industry conferences and webinars. Beyond the learning tools that you will learn, conferences and webinars are an excellent tool for building your network. Here are a few upcoming opportunities that might be worthwhile for you.

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Best Practices for DIY Survey Design

Best Practices for DIY Survey Design

The concept of DIY, is no longer a new notion to the market research industry; in fact, the trend has been booming for quite some time now. The idea behind emancipating resources that would typically be used to hire research professionals that will design, program, or analyze survey data is especially appealing. With do-it-yourself tools exploding in the marketing arena, business owners can use DIY market research platforms with ease. Reducing the need to call in the pros is a wonderful way to increase profits, but it is imperative to recognize both the risks and opportunities of DIY research.

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Cause and Effect: Supporting Brands that Support Social Causes

Cause and Effect: Supporting Brands that Support Social Causes

Movements such as #metoo and Times Up, as well as issues of gun control and climate change are on the minds of consumers. For many brands, social responsibility has become a differentiator in the marketplace. So much so that spurred by recent events, both Walmart and Dick’s Sporting Goods raised the minimum age for gun buyers to 21. Even brands like the New England Patriots –with the loan of the team jet to the fly the Parkland High School students to the March for Our Lives — are openly supporting social causes.

Do brand’s socially-responsible initiatives resonate with consumers? Are consumers taking their personal views on social causes into account when making purchase decisions? We surveyed 1,000 consumers to find out the answers to these questions and more.

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Surveying Small Population Sizes

Surveying Small Population Sizes

One of the most important aspects of research is sample size. A common belief when it comes to avoiding statistical issues interfering with a successful research project, is to try and reach the largest representative sample as possible. Though, there are instances when a small sample size is acceptable and will not result in inaccurate data. Prior to choosing a small sample size, it is vital to understand a few key terms that can help achieve your research goals.

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