Ad-Free YouTube Survey: Few Interested in Paying to Avoid Ads

YouTube is reportedly considering an option that would allow some users to pay a monthly fee to access YouTube videos with no advertisements. The video ads, which play before select YouTube videos, have become more prevalent in recent years. And some might consider paying a small fee to do away with them. How many would be interested in this new option?


YouTube Viewers

In Ask Your Target Market’s latest survey, 70% of respondents said they have a generally positive opinion of YouTube. In fact, 14% said they watch YouTube videos multiple times per day. 16% watch YouTube pretty much every day. 29% watch a few videos a week. 7% watch just about once per week. 15% watch a few YouTube videos per month. 14% said they rarely ever watch YouTube videos. And just 6% never watch them.

YouTube Ads

18% of YouTube viewers said they always see ads accompanying the videos they watch on the site. 30% said they see video ads with most of the videos they watch on YouTube. 22% see ads about half the time. 15% said they rarely ever see YouTube ads. 8% never see them. And 7% were completely unsure.

In general, 31% of respondents said they have a negative opinion of YouTube ads. Just 18% have a positive opinion of YouTube ads. And 50% are neutral about them. Those who see ads more than half the time they watch YouTube videos were 6% more likely to have a negative opinion of them. But they were also 4% more likely to have a positive opinion of them.

Ad-Free YouTube

Looking forward, 84% of respondents said they would be unlikely to pay a monthly fee of around $10 to access an ad-free version of YouTube. Just 8% said they would likely pay to access YouTube videos without ads. And 7% were neutral about the idea at this point. Those who watch videos at least once a day were 5% more likely to be interested in the idea of an ad-free YouTube.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Youtube from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 13 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.