ABOUT THE AUTHOR: Lacey Maloch
A PR and Social Media Specialist with a passion for film and entertainment. With a background in creative writing and journalism, she is always looking for the next big thing.
Holiday Travel Trends 2017

Holiday Travel Trends 2017

Holiday travel has forever been depicted as hectic, with families and friends running through airports and scrambling to pack bags.

Since holiday travel is universally known to be a bit of an insane time of year, AYTM dove into preparation plans for this travel season.

Read more

Feature Friday: Dominique Hernandez

Feature Friday: Dominique Hernandez

Dominique Hernandez, Client Support

This week for feature Friday, AYTM is  featuring a member from our client support team, Dominique Hernandez. Dominique has been with AYTM 4 months now and is a valuable member of our support team. A Spielberg fan with an adventurous spirit, Dominique describes herself as a creative soul.

Read more

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

With the seasonal smell of peppermint in the air, avid holiday shoppers prepping for Black Friday, and the Mariah Carey Christmas album blaring in retail stores, it seems Americans are not as inclined to put up their trees before Thanksgiving despite popular belief.

AYTM surveyed 1,000 consumers in the U.S.  on when they plan to begin decorating for Christmas. The results may surprise you.

Read more

Feature Friday: Ivan Konanykhin

Feature Friday: Ivan Konanykhin

Ivan Konanykhin, Statistician

This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, was born in Uglich Russia, and given a unique opportunity to study in the states during his Senior year of high school; his favorite subject — applied mathematics. Analytical, hard-working and adaptable are just a few words Ivan would use to describe himself. He began his fruitful partnership with AYTM in May of 2015.

Read more

Your Survey May be Overqualified

Your Survey May be Overqualified

Depending on your goal or your topic, pre-qualifying your audience may be critical to your survey design. The questions you’re asking should be relevant to your respondents. Otherwise, your data─and insights─will reflect the disconnect.

Read more

Hershey’s New Gold Bar Release Steps Up to the Plate

Hershey’s New Gold Bar Release Steps Up to the Plate

Forget Willie Wonka and the Chocolate Factory. Hershey’s is blowing the top off the industry with its newest candy bar release—Hershey’s Gold. A first for the company in more than 20 years, the new bar is set to release in December and is sure to be a sweet holiday unveil. The surprise, of course, is that the Gold bar is different from its sugary predecessors…its void of chocolate but chock-full of caramel, peanuts, and pretzels.

Read more

Feature Friday: Stacey Penczak

Feature Friday: Stacey Penczak

 Stacey Penczak, Project Manager

This week for Feature Friday AYTM selected to feature Stacey Penczak our Project Manager. Stacey is another AYTM New Jerseyite who enjoys taking long nature walks and doing yoga before starting her work day.  An animal lover, winter sports enthusiast and a born researcher – Stacey has just celebrated her 1 year anniversary here at AYTM. Silly, resourceful, methodical are just a few of the many words Stacey would use to describe herself. Learn more about Stacey below.

 

Read more

‘Tis the Season to Shop: Holiday Buying Trends of 2017

‘Tis the Season to Shop: Holiday Buying Trends of 2017

The holidays are upon us which means shopping has begun! From the popular iPhone X, to the creepy but intriguing Hatchimal, to the “Marty McFly”-esc LED Sky Board, there’s no doubt people are opening up their wallets this holiday. In fact, according to CNBC, Deloitte projects retail holiday sales will top $1 trillion within the next three months, resulting in a 4.5% increase from last year.

Read more

Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Ariel Hagaman, Director of Client Services

This week for Feature Friday AYTM selected to feature our Director of Client Services, Ariel Hagaman. A born and raised New Jerseyite, Ariel joined the AYTM family 5 years ago as Director of Client Services. A graduate of the University of Phoenix, Ariel has always found that she is at her best when working with people. We asked Ariel to provide us with a few more insights about herself, these were her responses.

 

Read more

Netflix Proves It’s Still the Original Binge Hub

Netflix Proves It’s Still the Original Binge Hub

Image courtesy of Netflix

Netflix has now become a portal for the digital age allowing users to access thousands of shows and movies with just a click of a button. When asked, users of Netflix claimed they consume 15- 20 hours of TV per week with 30% of users stating they consume more than 20 hours of TV a week. With recent brands beginning to offer their own streaming services, some have questioned if Netflix will survive with its original series and films.

Read more

Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Billions of fans are eagerly anticipating the release of Star Wars: The Last (although not quite the last) Jedi, hitting theaters this week. Diehard junkies since its 1977 inception—and even newly inducted fair weather fans—all want answers after the box office blowout, The Force Awakens, ended (spoiler alert) with a cloaked and broken Luke Skywalker gazing off of a literal and figurative cliff.

So, what’s in store for the next iteration of one of the most iconic sci-fi series in film history? Did Kylo Ren, the series’ newest villain, die in the last installment? What’s a “Porg”? And most importantly, who’s Rey’s father?

All of these questions will be answered and discussed ad nauseam over copious amounts of spiked egg nog this holiday. But how is the newly released trailer resonating with fans so far? We asked 1,000 respondents to take their first peak at The Last Jedi. Here’s what we found.

Read more