What’s the magic sample size number? Every researcher is asked this question at one point or another in their career. And rightfully so. Going too small puts you at risk of losing data significance. Going too big puts your budget at risk. While identifying the magic number is never a perfect science, there are certainly guidelines that can help you get there.
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5 Questions You Should Ask Your Market Research Provider TodayThe market research industry is continually evolving, but research fundamentals are the foundation of everything we do in search of deeper, more meaningful, and more actionable insights. Always remember that at the heart of everything we do in market research are two things: people and opinions. Market research provides a way for us to analyze those two things using data. However, gathering that data is a tricky thing. |
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How to Choose the Best Visuals for Your Survey Results ReportShould you use a pie chart or or stacked column chart to visualize the data from your survey results report? Would a line graph or bar graph work better? To communicate your findings in a way that people can understand visually, you need to choose the right types of charts and graphs. |
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5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)When was the last time you checked your product’s health? Are you sure it’s performing as well as it could be? If you’re not doing a periodic product health check, then you won’t know if you’re missing out on revenue because your product is underperforming. |
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Study Shows Black Panther Poised for a Big Opening WeekendThe release of the newest trailer for Marvel’s upcoming Black Panther movie had the internet buzzing this week! AYTM decided to find out just how far the excitement over Black Panther reaches, so we surveyed 1,000 American adults (balanced by age and gender) to get some insights into the newest phase of the Marvel craze. |
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10 Survey Question Mistakes that Can Ruin Your Market Research ResultsQuantitative market research data is only useful when it accurately reflects an audience’s opinions. Your ability to collect accurate data requires that you survey the right audience but also that you ask the right questions. |
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20 Most Popular Halloween Costumes for 2017 RevealedCurious which Halloween costumes you’ll be seeing a lot of this year? AYTM surveyed 1,000 American adults to learn which will be the most popular Halloween costumes in 2017. If you don’t want to dress like everyone else, there is still time to switch your costume to something less on-trend. Read more |
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10 Critical Factors that Drastically Affect Your Market Research SuccessAccording to a study conducted by Gartner’s CEB and shared by Harvard Business Review, marketers rely on data to make just 11% of their customer-related decisions. Considering “data” is very much the go-to term that businesses are told to prioritize and invest in these days, it’s clear there is still quite a large opportunity for businesses to collect and use data for decision-making. |
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Gun Violence Now a Leading Factor in Americans Skipping Public EventsThis week, the largest U.S. mass shooting occurred at a large public event in Las Vegas. Reports painted a terrifying picture of a lone gunman with multiple weapons shooting from a hotel window, killing dozens of people, and causing injuries to hundreds more. The debate over gun laws quickly jumped to the top of headlines as Americans tried to make sense of what happened. |
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Americans are Split on Trump vs. the NFL and National Anthem ProtestsIn contrast to the findings in a poll conducted by the Remington Research Group and published by Breitbart News, a survey of American adults conducted by AYTM on Wednesday revealed that Americans are divided in their opinions about President Trump, the NFL, and the national anthem protests. However, most Americans do have very strong opinions about this controversy. |
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Building a Brand Based on Emotions: GuiltGuilt is a powerful emotion that can come in many forms. Whether you feel guilty that you work too much and don’t spend enough time with your family or you feel guilty that you ate that extra helping at dinner, it’s an emotion that can affect your purchase decisions. Therefore, it’s not surprising that guilt is also an extremely powerful emotion to tap into for advertisers and marketers trying to sell products and services. Read more |
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Building a Brand Based on Emotions: CompetitionCompetition is something that most people feel at some point in their lives. Feeling like you need to compete with your siblings, colleagues, friends, and even strangers is universal. Today, “keeping up with the Joneses” and tapping into the feeling that people need to compete with one another is an effective marketing technique. Feeling the need to be better than others motivates consumers to purchase everything from specific brand jeans and cars to big screen televisions and gadgets. These days, it’s even important to have the right kind of coffee in your cup. Read more |
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Building Brand Value – Part 4Collective Brand Value and Continuous Improvement Building brand value is an ongoing process that should never end, nor should it ever be de-prioritized. In Part 1 of the Building Brand Value series, I suggested that Apple and Disney would never de-prioritize building brand value, and neither should your company. If you missed that article, follow the preceding link to read it now. Be sure to read Part 2 and Part 3 as well, so you understand how to build brand value and meaning using features and benefits as well as about the kind of brand value market research you should conduct along the way. Now, it’s time to learn about collective brand value and continuous improvement. Read more |
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Building Brand Value – Part 3Brand Value Research In Part 1 and Part 2 of the Building Brand Value series, you learned what brand value is and how to build brand value with features and benefits. Now, it’s time to learn about the market research you should conduct to ensure that your efforts at building brand value are the right ones. You can’t guess at what’s meaningful to your target audience. Furthermore, there isn’t a single benefit or emotion that is meaningful to all consumers. Market research is essential to developing an effective marketing plan to build positive brand value. Read more |
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Building Brand Value – Part 2Building Brand Value with Features and Benefits In Part 1 of the Building Brand Value series, you learned what brand value is. Now, it’s time to learn how to build brand value with features and benefits. Keep in mind, brand value is rooted in behaviors. Specifically, brand value comes from a company’s ability to deliver on consumer expectations for the brand based on their perceptions of it. If the company’s behaviors aren’t consistent with consumers’ expectations, brand value cannot develop. That means you need to make internal branding a top priority, too. If your employees don’t believe in your brand and live your brand promise, why should consumers? Read more |