Peer-to-peer services are having an impact on many different industries, but perhaps none more than travel. Companies like Uber and Airbnb are revolutionizing how people find and book transportation and accommodations. And according to a report from Travel Weekly, the practice is getting increasingly popular from year to year. So how many consumers are likely to use some of these peer-to-peer travel services in the coming year? We asked nearly 1,000 respondents about their thoughts on this growing sector of the travel industry.
In Ask Your Target Market’s latest survey, 8% of respondents said that they’ve traveled within the past week. 11% said they’ve traveled within the past month. 15% have within the last three months. 22% have traveled within the past year. 6% last traveled between one and two years ago. 17% said it’s been more than two years. And 21% are not travelers at all.
Of those who travel at least on occasion, 9% said that they’ve used peer-to-peer travel services like Uber, Lyft, Airbnb and Vacation Home Rentals many times. And another 15% have used them once or twice. Overall, 70% of those who have used peer-to-peer travel services said they’ve been at least somewhat satisfied with the experience. In addition, the vast majority of those who have used peer-to-peer travel services have traveled within the past year.
In general, 54% of travelers agree that peer-to-peer services can help travelers save money. 55% think they can make traveling easier. And 45% think they can make traveling more fun. Those who have already used peer-to-peer travel services were more likely to rate them highly in all of those areas.
Looking forward, 22% of respondents said they they are at least somewhat likely to use peer-to-peer travel services within the next year. Of those who have already used peer-to-peer travel services, 67% said they’re likely to do so again within the next year. Of those who think that peer-to-peer services can help travelers save money, 43% said they’re likely to use those services in the next year. And of those who think that peer-to-peer service can make traveling easier, 43% also said they would be likely to use them in the next year.
There are many potential selling points when it comes to promoting peer-to-peer travel services. But it seems like two of the most effective could be the ability to help travelers save money and the ability to make traveling easier. Since those who have already used services like Uber and Airbnb were likely to agree with those statements, it seems like using those experiences or opinions in marketing materials could be an effective tactic for peer-to-peer travel companies. Many already do this to an extent, through reviews and similar features on their sites or apps. But for those who haven’t gone out of their way to use those services yet, it could be beneficial for them to see how many consumers have had positive experiences with peer-to-peer travel services along with some of the benefits those services could offer to them. So if companies create marketing campaigns designed to reach a wider audience, featuring satisfied customers or data that relays those positive experiences could be a good way to go.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 15-20 via AYTM’s online survey panel.