Facebook just announced a new mobile app called Rooms. Facebook Rooms is a platform that hosts chat rooms for different interest groups. People can create groups for things like TV shows and industries, then create their own user names and even alternate between different identities in different rooms. That’s a big change from the traditional Facebook “real names only” policy. So what do current users think about Facebook’s new app?
In Ask Your Target Market’s latest survey, 25% of respondents said they have used chat rooms many times before. 31% said they have used chat rooms just once or twice. And 45% have never used chat rooms before. So although chat rooms haven’t been as popular for many years, it seems that the majority of people are familiar with the concept and at least found it useful at some point.
Currently, 79% of respondents have a Facebook account. 29% of those users said they often wish that Facebook allowed them to use a different name or remain anonymous for certain posts. 35% said they sometimes wish Facebook allowed users to use other names or remain anonymous. 15% said there are rare circumstances where they wish Facebook allowed anonymity. And 21% are completely fine with Facebook’s real names policy.
More specifically, just 9% of respondents said that they are definitely interested in using Facebook’s new Rooms app. 28% said they would probably be interested in using Facebook Rooms. 30% said they would probably not be interested in using Rooms. And 34% said they are definitely not interested.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 26 via AYTM’s online survey panel.