Mobile Websites Survey: Mobile Friendly Sites Important to Users

This week, Google changed its search algorithm so that mobile friendly websites are ranked higher when users search on their smartphones. The change is in accordance with the increasing number of mobile internet users and the importance of websites that are easy to read and navigate on those devices. So how often do people access the internet on their mobile devices? And how important are mobile websites to them?

mobile website

Mobile Browsers

In Ask Your Target Market’s latest survey, just 9% of respondents said they only ever access the internet on their mobile devices. Another 9% mostly access the internet on mobile devices. 22% use the internet on computers and mobile devices pretty equally. 28% said they mostly access the internet on computers. And 33% only ever access the internet on a computer.

Mobile Websites

For those who use mobile devices, 78% said they are unlikely to stay on websites that aren’t mobile friendly when accessing the internet on a mobile device. And in general, 37% said they think Google and other search engines should rank mobile friendly websites higher in search results for mobile users. Just 19% do not think search engines should rank mobile friendly sites higher in search results. And 44% are neutral about it.

Website Owners

This change can also make a big impact on website and blog owners who want to keep getting search traffic from mobile users. In general, 22% of respondents said they have at least one website or blog. And 49% of those website owners said their websites are mobile friendly. Just 18% said they aren’t. 27% are unsure. And 6% have multiple websites, where some are mobile friendly and some aren’t.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Evernote from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 23 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.