New Year’s Eve Survey: More Celebrate New Year’s Eve than New Year’s Day

New Year’s Eve is a big celebration for many Americans. Many go to parties or events, or just stay in and watch the ball drop in Times Square. How many people really do something to celebrate, and is New Year’s Eve really more popular than New Year’s Day?

new year's eve

Low Key

In Ask Your Target Market’s latest survey, 30% of the respondents who celebrate New Year’s Eve said they just have a low-key gathering with a few close friends. 22% said they go to a party at someone else’s home, 13% said they host a party at their own home, 5% go out to a larger organized event, 3% go out to a bar, 3% go to multiple different parties or events, and 25% do something else that night.

Times Square

Though there are many different activities the evening of December 31, most Americans can agree on one thing to do. Of those who said they celebrate New Year’s Eve, 74% said they watch the ball drop in Times Square. Only 4% watch some other kind of New Year’s Eve special, and 22.2% said they don’t watch anything.

New Year’s Day

49% of respondents said they celebrate New Year’s Day. But that’s not a whole lot compared to the 70% who said they celebrate New Year’s Eve. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Times Square New Year’s Eve Ball from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.