New Year’s Eve is a big celebration for many Americans. Many go to parties or events, or just stay in and watch the ball drop in Times Square. How many people really do something to celebrate, and is New Year’s Eve really more popular than New Year’s Day?
In Ask Your Target Market’s latest survey, 30% of the respondents who celebrate New Year’s Eve said they just have a low-key gathering with a few close friends. 22% said they go to a party at someone else’s home, 13% said they host a party at their own home, 5% go out to a larger organized event, 3% go out to a bar, 3% go to multiple different parties or events, and 25% do something else that night.
Though there are many different activities the evening of December 31, most Americans can agree on one thing to do. Of those who said they celebrate New Year’s Eve, 74% said they watch the ball drop in Times Square. Only 4% watch some other kind of New Year’s Eve special, and 22.2% said they don’t watch anything.
New Year’s Day
49% of respondents said they celebrate New Year’s Day. But that’s not a whole lot compared to the 70% who said they celebrate New Year’s Eve. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 30 via AYTM’s online survey panel.