Nintendo is working on creating a new series of mobile games that include its classic Super Mario characters. Mobile gaming has drastically increased in popularity in recent years. But Nintendo has stayed away from creating smartphone games until this point in favor of games for its own dedicated mobile gaming devices. So how might this new mobile game affect Nintendo? And how many people are interested in playing it?
In Ask Your Target Market’s latest survey, 22% of respondents said they often play games on their smartphone or mobile devices. 24% sometimes play mobile games. 15% rarely play mobile games. 6% said they have in the past. And 34% said they’ve never played any mobile games.
55% of those who play mobile games said they play word and puzzle games. 41% play mobile arcade games. 38% play card games on their mobile devices. 29% play trivia games. 24% play mobile multiplayer or social games. And just 21% currently play RPG or character games like the one Nintendo is developing.
Until this point, Nintendo has mainly focused its mobile gaming strategy on dedicated handheld gaming devices like its Nintendo DS models. However, just 25% of respondents said they currently own a mobile gaming console. Another 16% said they’ve owned one in the past. And 59% have never owned a mobile gaming console.
Larger gaming consoles seem to be just a bit more popular. But part of the benefit of this new mobile strategy for Nintendo could be getting more people interested in playing its console games as well. Currently, 27% said they own a Nintendo video game console like the Wii. Another 27% own a PlayStation. 24% own an Xbox. 6% own other gaming consoles. And 49% don’t own any video game consoles.
But as far as the new Nintendo mobile game is concerned, 51% of respondents said they would be unlikely to play it. 18% were neutral. And 30% said they would be likely to play a mobile game made by Nintendo featuring the brand’s classic characters like Super Mario. Those who are interested in the new Nintendo mobile game are also 20% more likely to play other types of mobile games.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 19 via AYTM’s online survey panel.