Today is St. Patrick’s Day, an annual holiday where people celebrate the Irish culture. People tend to celebrate the holiday in a variety of different ways, from large parades to small get-togethers. So just how many plan to celebrate St. Patrick’s Day this year? And what are the most common ways to celebration?
In Ask Your Target Market’s latest survey, 22% plan to celebrate St. Patrick’s Day by going out to a bar or restaurant. 17% of respondents plan to host or attend a St. Patrick’s Day party this year. 15% plan to decorate their homes for St. Patrick’s Day. Another 15% plan to attend a parade or other large organized event. But even though most people don’t plan to actively celebrate St. Patrick’s Day this year, many plan to at least get a little festive by wearing green. 48% said they are likely to wear green on St. Patrick’s Day this year.
Even though it seems like many don’t have plans to celebrate St. Patrick’s Day this year, it could still be one of the more popular years for the holiday. Just 10% of respondents said they celebrate St. Patrick’s Day every year. 15% said they celebrate most years. 24% celebrate some years. 17% have celebrated St. Patrick’s Day at least once. And 34% said they never celebrate St. Patrick’s Day.
Those who do celebrate St. Patrick’s Day in some way could potentially benefit from all the stores and businesses offering special St. Patrick’s Day items, from candy and decorations to normal products that are simply packaged in a festive way. 29% said they are more likely to patronize businesses that offer festive, seasonal items around holidays like St. Patrick’s Day.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 16 via AYTM’s online survey panel.