World Cup Survey: Matches Gained More Viewers Throughout Tournament

The 2014 FIFA World Cup ended with a championship game over the weekend. Team Germany won the ultimate prize as millions of fans from around the world tuned in and shared their thoughts on social media. The sporting event gained a lot of attention through the duration of the tournament. So just how many tuned in to see various matches this year? And how many participated in the social media bonanza surrounding the World Cup?

world cup

World Cup

In Ask Your Target Market’s latest survey, 17% of respondents said that they watched multiple matches from this year’s World Cup. Another 21% said they watched just one or two matches. And 62% didn’t watch any. In a June 2014 survey that took place around the start of the tournament, 25% planned to watch at least some world cup matches.

So what were the most popular parts of the 2014 World Cup? 80% of US respondents who watched at least one World Cup match said they watched matches involving Team USA. 54% said they also watched matches not involving Team USA. And 50% of viewers said they watched the championship match between Germany and Argentina over the weekend.

Social Media

Social media, particularly Twitter, was constantly buzzing with all things World Cup related throughout the tournament. 14% of viewers said they posted about the World Cup many times on social media. 28% said they just made one or two social media posts about the World Cup. 50% didn’t post at all. And 9% said they don’t use social media. On the other hand, 47% of viewers said that they sometimes got updates about World Cup matches on social media.

Sports Fans

In general, 25% said that they often watch sports aside from the World Cup. 30% said they sometimes watch sports. 31% said they rarely watch sports. And 15% said they never do. Those who tuned in for the World Cup were more likely to be general sports fans. But 19% of World Cup viewers said they rarely or never watch other sports.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Japao x Colombia (Arena Pantanal, Cuiaba, Brasil – 2014 FIFA World Cup Brasil) from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.