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Best practices

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

Solving for tomorrow's research today: Incorporate these tips into your research right now

Q4 2022 feature release roundup

How technology is impacting research partnerships

Inside aytm: Meet Deborah Joyce, Project Manager

Survey text analysis: How (and why) to analyze free-form text responses

What’s driving consumer demand for sustainable food options at the grocery store?

Test and refine your concepts: Research for every stage of product development

Spotlight Q4: Solving for the future with Lighthouse Academy

Retail buying trends for 2023: Key trends to look for

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

Implicit Association: Psychology and consumer insights

Charting the course of your career: Advice for market research professionals

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Date

December 7, 2022

Agile Research Transformation

The agile consumer insights partner evaluation checklist

When to use market research automation for survey building

CPG sustainability in 2023: Key trends to watch out for

Innovating with alcohol: Beverage companies experimenting with booze

Inside aytm: Meet Paul Martin, Creative Director

Staging surveys for success: Planning and preparation best practices

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Date

November 2, 2022

Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

Key Driver Analysis: Find out what’s powering preference

How to master advanced MaxDiff analysis

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Date

April 18, 2024

Agile Research Transformation

Incorporating agile research into your agency strategy

Cross tabs for survey results: A beginner's guide

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Date

September 28, 2022

Agile Research Transformation

5 ways to champion the value of agile consumer insights to increase influence

Capture reactions to your ads: An overview of aytm's Xpert Ad Series

Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)

Survey Respondents: How to Engage Them and Get Rock Solid Data

What is a Brand? Part 1 - 5 Factors that Define a Brand

Brand Management: 7 Things The Kardashians Can Teach Us

What Is a Brand? Part 4 - Brand Expectations

What Is a Brand? Part 3 - Brand Perceptions

What is a Brand? Part 2 - The Brand Promise

Feedback Surveys: Your Early Warning System

Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

Consumer Testing: Marketing Messages & Brand Permissions

Consumer Testing Your Advertising for Better Conversions

What Is a Brand? Part 5 - The Brand Persona

Shark Week Survey: Some Americans Don't Get the Hype

Packaging Research: Testing Your Product Packaging with Online Research

David Wu Survey: Political Sex Scandals Old News

MapQuest Survey: Americans Value Simple Features

What Is a Brand? Part 6 - The Brand Elements

How to Brand - Part 1: Research the Market and Consumers

Read story

Date

August 1, 2011

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The art and science of market segmentation: A data-driven approach

How to connect insights to impact: Givaudan's guide to doing more with less

Maximizing impact: Lessons in resourcefulness from Givaudan

Simulate real-world shopping experiences: Best practices with aytm and IDG

Gen Alpha and Sephora kids: Decoding youth beauty trends with Revlon

Trajectories: Charting aytm's recent and upcoming releases

Mastering MaxDiff: Best practices for optimized insights

Turn curiosity into your biggest strength: Agile research transformation roundtable

Survey fielding best practices: Advice from the experts

The potential of AI in consumer insights: Envisioning tomorrow while building today

Siloed survey data meets its match: Introducing Insights Portal

Intentions, behaviors, and home buying: Unpacking frequency reporting

Hidden gems of the aytm platform

Spotlight Q2: Innovation for the agile researcher

Food for thought: Insights on sustainability

Spotlight Q1 2023: A deep dive into Concept Lab

What every marketer should know about market research

Turn curiosity into your biggest strength: Transform your research with agile insights

Solutions for your research resolutions

Spotlight Q4 2022: Solving for the future with Lighthouse Academy

Charting your career: Roundtable advice for market research professionals

Don't let survey staging scare you: How to avoid research nightmares

Spotlight Q2 2022: A deep dive into our latest releases

Mastering segmentation: The art and science behind successful studies

aytm launches Skipper, their new AI-powered research assistant

Shrinkflation, skimpflation, and spaving: What consumers really think

Inside aytm: Meet Michael Scroggins, Systems Engineer

The survey soft launch: Dip your toes in the respondent pool

Inside aytm: Meet Robin Witte-Crowell, Product Manager

Inside aytm: Meet Jenny Glissman, Learning Specialist

Virtual shelf-testing best practices: Simulate real-world shopping experiences

What do VR users think of headset brands?

The rise of Sephora Kids: Gen Alpha takes over beauty and skincare

A question type for every survey: Understand when to use them

Inside aytm: Meet Angel Muxlow, Sr. Director, Research Services

How plant-based brands can expand appeal with flexitarians

Are Americans embracing our AI overlords? The latest consumer insights

Your guide to line optimization: Proven methodologies and best practices

3 sample considerations for your next brand tracker

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

Open-ended survey questions: Expert advice and best practices

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Inside aytm: Meet Audrey Schwartz, Product Manager

AI in consumer insights: Beyond the buzzwords

Turn curiosity into your biggest strength: Transform your research with agile insights

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

MaxDiff vs. Conjoint: When to use each discrete choice method

Strategic survey fielding: Best practices for optimal data collection

Gen Z and the Olympics: What advertisers need to know

Introducing Insights Portal: A new way to connect survey data

Elevate your consumer insights expertise with the aytm Certification Program

5 myths about AI in consumer insights

The secrets of skincare: Brand switching and other consumer insights

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Exploring sneakerheads and sneaker culture: Consumer attitudes and buying habits

Frequency or fallacy: Let's decipher the intention behavior gap

Data quality control questions for surveys

Hidden gems of the aytm platform

Does X mark the spot? Consumer attitudes on changes at Twitter

Convenience store shopper insights: Attitudes, behaviors, and buying habits

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

Feature release roundup: Q2 2023 Spotlight

Inside aytm: Meet Janel Hagaman, Product Manager

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

What is a Likert Scale? Definition, examples, and when to use

Food for thought: Insights on sustainability

Inside aytm: Meet Matt Mahan, Director of Research

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

3 common market research mistakes and their significance to you

Panel survey or list survey: Which is right for your research?

Inside aytm: Meet Iakov Pustilnik, Backend Developer

The key to key drivers: Building surveys for regression analysis

What every marketer should know about consumer insights

Boost your campaign's effectiveness: A foundational guide for creative testing

Unpacking the benefits of Concept Lab

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager