Let’s look at the intention-behavior gap, how it can impact consumer insights, and how new research can illuminate steps toward better frequency reporting.

From streamlining survey design to accelerating advanced analysis, we've handpicked actionable tips to boost your productivity and expand what's possible.

We surveyed over 1,000 U.S. consumers for 12 minutes about their sustainability attitudes and behaviors regarding food. Here is a recap of what we found.

We recently hosted a live roundtable discussion with two marketing leaders on the value of market research. Here are some snippets of the conversation!‍

Here are five resolutions that will help jumpstart your research and set it up for lasting success in 2023 and beyond.

We’ve made it easy for you to learn all you need to know about market research best practices with the educational materials on our new Lighthouse Academy!

We recently hosted a roundtable discussion with today's market research leaders from aytm, Voya Financial, and UGA to get their best advice for those looking to advance in the field.

Good planning is the key to successful execution. Being deliberate and intentional when thinking about a research project helps lead to good outcomes.

Kimberly-Clark is a big believer in giving consumers options. The team needed a robust research solution to handle rigorous data collection and analysis.

Many insights teams want to adopt agile methods but are afraid that increases in speed mean they’ll have to compromise on quality. | Making the leap to agile