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The latest news from aytm

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Innovation

UPCOMING WEBINAR APRIL 30th - Trajectories: Charting aytm's recent and upcoming releases

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Published
April 18, 2024
Best practices

Mastering MaxDiff: Best practices for optimized insights

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Published
March 21, 2024
Agile Research Transformation

Turn curiosity into your biggest strength: Agile research transformation roundtable

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Published
February 1, 2024
Best practices

Survey fielding best practices: Advice from the experts

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Published
December 1, 2023
Innovation

The potential of AI in consumer insights: Envisioning tomorrow while building today

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Published
November 9, 2023
Innovation

Siloed survey data meets its match: Introducing Insights Portal

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Published
October 19, 2023
Research on Research

Intentions, behaviors, and home buying: Unpacking frequency reporting

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Published
August 22, 2023
Best practices

Hidden gems of the aytm platform

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Published
July 27, 2023
Innovation

Spotlight Q2: Innovation for the agile researcher

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Published
June 28, 2023
Consumer insights

Food for thought: Insights on sustainability

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Published
May 30, 2023
Innovation

Spotlight Q1 2023: A deep dive into Concept Lab

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Published
March 30, 2023
Best practices

What every marketer should know about market research

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Published
February 28, 2023
Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

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Published
February 2, 2023
Best practices

Solutions for your research resolutions

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Published
January 31, 2023
News

Spotlight Q4 2022: Solving for the future with Lighthouse Academy

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Published
December 6, 2022
Best practices

Charting your career: Roundtable advice for market research professionals

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Published
November 29, 2022
Best practices

Don't let survey staging scare you: How to avoid research nightmares

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Published
October 25, 2022
Innovation

Spotlight Q2 2022: A deep dive into our latest releases

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Published
July 26, 2022
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Best practices

3 sample considerations for your next brand tracker

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Date
April 23, 2024
Culture

Inside aytm: Meet Manasi Deshpande, Senior Director, Client Operations

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Date
April 11, 2024
Best practices

Open-ended survey questions: Expert advice and best practices

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Date
April 3, 2024
News

PaidViewpoint, aytm's proprietary consumer panel, unveils new brand and website

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Date
April 2, 2024
Consumer insights

How Americans celebrate Easter: Insights into attitudes and behaviors

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Date
March 25, 2024
Consumer insights

St. Patrick's Day: Exploring American attitudes

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Date
March 15, 2024
Culture

Inside aytm: Meet Audrey Schwartz, Product Manager

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Date
March 14, 2024
Innovation

AI in consumer insights: Beyond the buzzwords

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Date
February 16, 2024
Agile Research Transformation

Turn curiosity into your biggest strength: Transform your research with agile insights

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Date
February 15, 2024
Culture

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

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Date
February 7, 2024
Culture

Inside aytm: Meet Emily Kelley, Senior Learning Manager

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Date
January 11, 2024
Best practices

MaxDiff vs. Conjoint: When to use each discrete choice method

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Date
December 12, 2023
Best practices

Strategic survey fielding: Best practices for optimal data collection

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Date
December 8, 2023
Consumer insights

Gen Z and the Olympics: What advertisers need to know

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Date
November 15, 2023
News

Introducing Insights Portal: A new way to connect survey data

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Date
October 18, 2023
News

Elevate your consumer insights expertise with the aytm Certification Program

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Date
March 27, 2024
Innovation

5 myths about AI in consumer insights

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Date
September 28, 2023
Consumer insights

The secrets of skincare: Brand switching and other consumer insights

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Date
September 26, 2023
News

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

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Date
September 21, 2023
Consumer insights

The heart and sole of sneakers: Consumer attitudes and buying habits

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Date
September 6, 2023
Research on Research

Frequency or fallacy: Let's decipher the intention behavior gap

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Date
August 30, 2023
Best practices

Data quality control questions for surveys

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Date
August 23, 2023
Best practices

Hidden gems of the aytm platform

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Date
August 8, 2023
Consumer insights

Does X mark the spot? Consumer attitudes on changes at Twitter

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Date
July 28, 2023
Consumer insights

Convenience store shopper insights: Attitudes, behaviors, and buying habits

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Date
July 27, 2023
Culture

Inside aytm: Meet Heather Hill, Sr. People Operations Manager

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Date
July 19, 2023
News

Feature release roundup: Q2 2023 Spotlight

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Date
July 6, 2023
Culture

Inside aytm: Meet Janel Hagaman, Product Manager

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Date
June 28, 2023
Research on Research

How to ask sensitive demographic questions in surveys: Cross-cultural sensitivity research

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Date
June 19, 2023
Best practices

What is a Likert Scale? Definition, examples, and when to use

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Date
June 14, 2023
Consumer insights

Food for thought: Insights on sustainability

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Date
June 7, 2023
Culture

Inside aytm: Meet Matt Mahan, Director of Research

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Date
May 17, 2023
Best practices

Best practices for conducting Gen Z research: How to engage youth audiences in surveys

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Date
May 3, 2023
Culture

Inside aytm: Meet Missa Gray, Sr. Manager Client Success

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Date
April 18, 2023
Best practices

3 common market research mistakes and their significance to you

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Date
April 5, 2023
Best practices

Panel survey or list survey: Which is right for your research?

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Date
March 22, 2023
Culture

Inside aytm: Meet Iakov Pustilnik, Backend Developer

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Date
March 15, 2023
Best practices

The key to key drivers: Building surveys for regression analysis

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Date
March 9, 2023
Best practices

What every marketer should know about consumer insights

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Date
March 7, 2023
Best practices

Boost your campaign's effectiveness: A foundational guide for creative testing

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Date
March 1, 2023
Innovation

Unpacking the benefits of Concept Lab

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Date
February 16, 2023
Culture

Inside aytm: Meet Julia Maier, Xpert Solutions Product Manager

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Date
February 15, 2023
Best practices

Solving for tomorrow's research today: Incorporate these tips into your research right now

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Date
February 8, 2023
News

Q4 2022 feature release roundup

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Date
January 19, 2023
Innovation

How technology is impacting research partnerships

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Date
January 25, 2023
Culture

Inside aytm: Meet Deborah Joyce, Project Manager

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Date
January 11, 2023
Best practices

Survey text analysis: How (and why) to analyze free-form text responses

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Date
January 18, 2023
Consumer insights

What’s driving consumer demand for sustainable food options at the grocery store?

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Date
January 4, 2023
Best practices

Test and refine your concepts: Research for every stage of product development

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Date
December 28, 2022
News

Spotlight Q4: Solving for the future with Lighthouse Academy

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Date
December 15, 2022
Consumer insights

Retail buying trends for 2023: Key trends to look for

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Date
December 21, 2022
Culture

Inside aytm: Meet Lauren Johns (LJ), Sales Administrator

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Date
December 14, 2022
Innovation

Implicit Association: Psychology and consumer insights

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Date
December 8, 2022
Best practices

Charting the course of your career: Advice for market research professionals

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Date
December 7, 2022
Agile Research Transformation

The agile consumer insights partner evaluation checklist

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Date
November 30, 2022
Innovation

When to use market research automation for survey building

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Date
November 16, 2022
Consumer insights

CPG sustainability in 2023: Key trends to watch out for

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Date
November 23, 2022
Consumer insights

Innovating with alcohol: Beverage companies experimenting with booze

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Date
November 10, 2022
Culture

Inside aytm: Meet Paul Martin, Creative Director

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Date
November 9, 2022
Best practices

Staging surveys for success: Planning and preparation best practices

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Date
November 2, 2022
Agile Research Transformation

Walking the walk: Practical advice for agile consumer insights transformation

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Date
February 5, 2024
Best practices

Key Driver Analysis: Find out what’s powering preference

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Date
October 26, 2022
Best practices

How to master advanced MaxDiff analysis

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Date
April 18, 2024
Agile Research Transformation

Incorporating agile research into your agency strategy

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Date
October 5, 2022
Best practices

Cross tabs for survey results: A beginner's guide

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Date
September 28, 2022
Agile Research Transformation

5 ways to champion the value of agile consumer insights to increase influence

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Date
September 21, 2022
Innovation

Capture reactions to your ads: An overview of aytm's Xpert Ad Series

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Date
September 7, 2022
Best practices

Advice for researchers on building tech-based partnerships (Hint: It's more than just vendor shopping)

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Date
September 14, 2022
Best practices

Survey Respondents: How to Engage Them and Get Rock Solid Data

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Date
July 26, 2011
Best practices

What is a Brand? Part 1 - 5 Factors that Define a Brand

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Date
July 14, 2011
Best practices

Brand Management: 7 Things The Kardashians Can Teach Us

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Date
July 4, 2011
Best practices

What Is a Brand? Part 4 - Brand Expectations

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Date
July 25, 2011
Best practices

What Is a Brand? Part 3 - Brand Perceptions

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Date
July 22, 2011
Best practices

What is a Brand? Part 2 - The Brand Promise

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Date
July 18, 2011
Best practices

Feedback Surveys: Your Early Warning System

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Date
July 19, 2011
Best practices

Brand Promise Failure - Rupert Murdoch, News Corp, Perez Hilton and Shaving Cream Pie

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Date
July 20, 2011
Best practices

Consumer Testing: Marketing Messages & Brand Permissions

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Date
July 21, 2011
Best practices

Consumer Testing Your Advertising for Better Conversions

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Date
July 25, 2011
Best practices

What Is a Brand? Part 5 - The Brand Persona

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Date
July 27, 2011
Consumer insights

Shark Week Survey: Some Americans Don't Get the Hype

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Date
August 2, 2011
Best practices

Packaging Research: Testing Your Product Packaging with Online Research

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Date
July 28, 2011
Consumer insights

David Wu Survey: Political Sex Scandals Old News

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Date
July 29, 2011
Consumer insights

MapQuest Survey: Americans Value Simple Features

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Date
August 15, 2011
Best practices

What Is a Brand? Part 6 - The Brand Elements

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Date
July 29, 2011
Best practices

How to Brand - Part 1: Research the Market and Consumers

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Date
August 1, 2011
Best practices

How to Brand - Part 2: Identify Brand Values

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Date
August 3, 2011
Best practices

Logo Testing: Your Target Market Can Help You Pick a Winner, Part 1

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Date
August 2, 2011
Best practices

How to Brand - Part 3: Create Brand Messages and Brand Image

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Date
August 5, 2011
Best practices

Logo Testing: A Framework for Analyzing Your Survey Results, Part 2

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Date
August 4, 2011
Best practices

How to Brand - Part 4: Educate People about Your Brand

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Date
August 8, 2011
Best practices

How to Brand - Part 5: Develop Emotional Involvement and Branded Experiences

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Date
August 10, 2011
Best practices

Rebranding Budweiser - New Packaging for the All-American Beer

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Date
August 11, 2011
Best practices

How to Brand - Part 6: Monitor Brand Perception

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Date
August 12, 2011
Best practices

Rebranding Essentials - Part 1: Why Rebrand?

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Date
August 15, 2011
Consumer insights

Netflix Survey: Subscribers Happy with Overall Experience

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Date
August 16, 2011
Best practices

Rebranding Essentials - Part 3: Rebranding Research

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Date
August 19, 2011
Best practices

The Sample Size Quandary: How Do You Structure Your Online Survey?

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Date
August 16, 2011
Best practices

Rebranding Essentials - Part 2: Rebranding Steps

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Date
August 17, 2011
Best practices

Rebranding Essentials - Part 4: Rebranding Mistakes

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Date
August 22, 2011
Consumer insights

Jersey Shore Survey: Backwards Product Placement Not Worth It

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Date
August 22, 2011
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