Recent and upcoming webinars and events, with recaps and replays
Stories in Spotlight
Turn curiosity into your biggest strength: Transform your research with agile insights
In the fast-paced world of consumer insights, the term “agile research” is not just another industry buzzword. It represents a paradigm shift in how we approach gathering information, challenging traditional methodologies, and encouraging a more dynamic mindset.
Strategic survey fielding: Best practices for optimal data collection
Don’t let the success of your surveys be compromised by overlooking the importance of a well-executed survey fielding strategy. Here we share advice from industry experts.
Frequency or fallacy: Let's decipher the intention behavior gap
Let’s look at the intention-behavior gap, how it can impact consumer insights, and how new research can illuminate steps toward better frequency reporting.
Hidden gems of the aytm platform
From streamlining survey design to accelerating advanced analysis, we've handpicked actionable tips to boost your productivity and expand what's possible.
Food for thought: Insights on sustainability
We surveyed over 1,000 U.S. consumers for 12 minutes about their sustainability attitudes and behaviors regarding food. Here is a recap of what we found.
What every marketer should know about consumer insights
We recently hosted a live roundtable discussion with two marketing leaders on the value of market research. Here are some snippets of the conversation!
Solving for tomorrow's research today: Incorporate these tips into your research right now
Here are five resolutions that will help jumpstart your research and set it up for lasting success in 2023 and beyond.
Spotlight Q4: Solving for the future with Lighthouse Academy
We’ve made it easy for you to learn all you need to know about market research best practices with the educational materials on our new Lighthouse Academy!
Charting the course of your career: Advice for market research professionals
We recently hosted a roundtable discussion with today's market research leaders from aytm, Voya Financial, and UGA to get their best advice for those looking to advance in the field.
Staging surveys for success: Planning and preparation best practices
Good planning is the key to successful execution. Being deliberate and intentional when thinking about a research project helps lead to good outcomes.